BLUE PILLS 1.0

TitleBLUE PILLS 1.0
BrandTESTOGEL ®
Product/ServiceTESTOGEL® DOSIERGEL
Category E02. Direct to Healthcare Professional
Entrant SCHMITTGALL Stuttgart, GERMANY
Idea Creation SCHMITTGALL Stuttgart, GERMANY
Credits
Name Company Position
Gunther Brodhecker Schmittgall Werbeagentur GmbH Executive Creative Director
Florian Fritz Schmittgall Werbeagentur GmbH Art Director
Gunther Brodhecker Schmittgall Werbeagentur GmbH Copywriter
Wolf Stroetmann Schmittgall Werbeagentur Account Executive
Arne Richter Schmittgall Werbeagentur GmbH Account Manager
Heidi Funk Schmittgall Werbeagentur GmbH Chief Medical Officer

Describe any restrictions or regulations regarding Healthcare/RX/Pharma communications in your country/region including:

The German Drug Advertising Law (Heilmittelwerbegesetz (HWG)) regulates advertising Rx and OTC products. For instance, prescription drugs cannot be named in public advertisements. Therefore, this campaign aims at raising awareness for the problem when – due to testosterone deficiency – “The blue pill does not stand his man”.

Describe the target audience and why your work is relevant to them.

Nevertheless, the comic-style visuals were created mainly for a professional target audience such as urologists. The intention is to increase doctors’ awareness of effective treatment options for the “Blue pills blues” in a likeable, bold, and creative way.