DRIVE

Short List
TitleDRIVE
BrandVOLKSWAGEN
Category E03. Print & Publishing
Product/ServiceSERVICES
Entrant DDB PARIS, FRANCE
Idea Creation DDB PARIS, FRANCE
Media Placement RE-MIND PHD FRANCE Paris, FRANCE
Credits
Name Company Position
Alexander Kalchev DDB Paris Executive Creative Director
Emmanuel Courteau DDB Paris Creative Director & Art Director
Jean-François Bouchet DDB Paris Creative Director & Copywriter
Alban Callet DDB Paris Account Director
Olivier Massanella DDB Paris Account Director
Karène Guillot DDB Paris Account Executive
Corinne Vulliez DDB Paris Print Producer
Christophe Droux DDB Paris Advertiser Supervisor
Nathalie Gourgand DDB Paris Advertiser Supervisor
Isabelle Dugueperoux DDB Paris Advertiser Supervisor

Cultural / Context information for the jury

Volkswagen Services wanted to promote their maintenance plans at 99€. A way to face a thougher and tougher competition. Their main target was Volkswagen car owners; their secondary target was all other car owners. Volkswagen Services is not Volkswagen. They have little means in terms of production. Usually, they only use stock images. Anyway, the campaign had to respect Volkswagen advertising standards. So we focused on movies, a funny way to evoke the results of a bad maintenance.