MONKEY

TitleMONKEY
BrandFAIRTRADE FINLAND
Product/ServiceFAIRTRADE CHOCOLATE
Category D02. Outdoor
Entrant HASAN & PARTNERS Helsinki, FINLAND
Idea Creation HASAN & PARTNERS Helsinki, FINLAND
Post Production HASAN & PARTNERS Helsinki, FINLAND
Credits
Name Company Position
Helinä Leppänen hasan & partners Copywriter
Samy Wilkman hasan & partners Art Director
Nina Lallukka hasan & partners Account Manager
Carolina Högnabba hasan & partners Project Manager

Cultural / Context information for the jury

According to Fairtrade Finland, chocolate as we know it may disappear by 2050 because of predictions that rising global temperatures will affect cocoa crops. Buying Fairtrade certified chocolate has a positive impact on the environment as it supports producers with tools and practices to adapt. When producers certified as Fairtrade, they commit to environmental standards that protect the local ecosystem. The animals were selected because they represent the fate of all wildlife as a result of climate change. Monkeys in South America are vulnerable and face an elevated risk of extinction. South America is also one of the biggest chocolate producing countries.

Translation. Provide a full English translation of any text.

Save the chocolate Choose Fairtrade chocolate

Tell the jury about the photography. Do not name the photographer.

The chocolate monkey was handcrafted from responsibly produced chocolate. In the studio, we finished the details like eyes and small expressions, after which we melted them with a hot air blower. Melting was recorded for photo and video.