| Title | SONIC |
| Brand | KIA MOTORS EUROPE |
| Product/Service | KIA FORWARD COLLISION-AVOIDANCE ASSIST |
| Category |
D03. Print & Publishing |
|
Entrant
|
INNOCEAN WORLDWIDE EUROPE Berlin, GERMANY
|
|
Idea Creation
|
INNOCEAN WORLDWIDE EUROPE Berlin, GERMANY
|
|
Post Production
|
MOREIRA STUDIO Caruaru, BRAZIL
|
Credits
| Carlos Pardo Lahoz |
Kia Motors Europe |
Marketing Director Europe |
| Valentina Orena |
Kia Motors Europe |
Marketing / General Manager Communications |
| Gabriel Mattar |
Innocean Worldwide Europe |
European CCO |
| Ricardo Wolff |
INNOCEAN Worldwide Europe GmbH |
ECD |
| Bruno Oppido |
Innocean Worldwide Europe |
ECD- Head of Art |
| José Filipe Gomes |
Innocean Worldwide Europe |
Associate Creative Director |
| Pedro Lourenco |
Innocean Worldwide Europe |
Associate Creative Director |
| Frederico Livi |
Innocean Worldwide Europe |
Creative Intern |
| Apaar Singhal |
Innocean Worldwide Europe |
Creative Intern |
| Martina Teuchnerova |
Innocean Worldwide Europe |
Art Buyer |
| Alessia Bellini |
Innocean Worldwide Europe |
Business Director |
| Ricardo Moreira |
Moreira Estudio |
Post Production |
| Andrey Ershov |
Freelancer |
Photographer |
| Sarah Waldo |
Violet and Ivy Photography |
Photographer |
| Zé Anderson |
Freelancer |
Photographer |
Cultural / Context information for the jury
When you’re driving and suddenly need to hit the brakes, every millisecond counts. Having a
short reaction time can be the difference between an accident or just a near-miss. Fortunately,
the Kia Forward Collision-Avoidance Assist is there to step in and stop the car safely, in case you
fail to react on time. To illustrate how this feature works, we use a visual analogy that everyone
can relate to: dogs with bad reaction time.
Translation. Provide a full English translation of any text.
no translation needed
Tell the jury about the photography. Do not name the photographer.
Our biggest challenge was to capture timely, genuine, lighthearted and captivating portraits of the dogs.
Because the whole idea of the campaign revolves around the importance of timing, it was absolutely key to get the timing of each shot right, to make sure the idea comes across.
We also wanted each image to have its own personality, as does every dog we portrayed. For that, we created a different look for each visual, in a way that enhances the natural mood of the photographs.