THE ENDLESS LETTER ON INSTAGRAM STORIES

TitleTHE ENDLESS LETTER ON INSTAGRAM STORIES
BrandRT
Product/ServiceSOCIAL MEDIA PROJECT
Category C01. Brand & Communications Design
Entrant RT Moscow, RUSSIA
Idea Creation RT Moscow, RUSSIA
Media Placement RT Moscow, RUSSIA
Production RANEPA SCHOOL OF DESIGN Moscow, RUSSIA
Credits
Name Company Position
Kirill Karnovich-Valua RT Creative Director
Elena Medvedeva RT Producer
Ania Fedorova RT Producer
Katerina Terekhova RANEPA School of Design Art Direction
Serge Serov RANEPA School of Design Curator
Maxim Makarychev Maxim Makarychev Music & Sound design
Gleb Burashov RT Social Media Strategy
Revaz Todua RT Designer
Eldar Salamov RT Producer
Lilly Kazakova RT PR Director
Ivor Crotty RT Producer
Ivan Fursov RT Producer
Katya Motyakina RT Producer
Margo Tskhovrebova RT Administrative Manager
Maria Doreuli Contrast Foundry Designer
Nikita Sapozhkov Contrast Foundry Designer
Liza Rasskazova Contrast Foundry Designer
Peter Bankov Bankov Peter Bankov Artist
Mikhail Sorkin Mikhail Sorkin Artist
Alla Dimaryova RANEPA School of Design Student
Ana Green RANEPA School of Design Student
Anahanum Esedullayeva RANEPA School of Design Student
Anastasia Kazachkova RANEPA School of Design Student
Angelina Bagdasaryan RANEPA School of Design Student
Anna Zakharova RANEPA School of Design Student
Irina Chigrinova RANEPA School of Design Student
Irina Uladayeva RANEPA School of Design Student
Alana Zekeyeva RANEPA School of Design Student
Alyona Khudyakova RANEPA School of Design Student
Alyona Redikultseva RANEPA School of Design Student
Alisa Patrina RANEPA School of Design Student
Anastasia Manysheva RANEPA School of Design Student
Anastasia Ryabinina RANEPA School of Design Student
Arina Bychkova RANEPA School of Design Student
Baina Muchkayeva RANEPA School of Design Student
Daniil Protasov Artist Protasov RANEPA School of Design Student
Daria Kondakova RANEPA School of Design Student
Diana Yaroslavtseva RANEPA School of Design Student
Ekaterina Fateyeva RANEPA School of Design Student
Ekaterina Gashnikova RANEPA School of Design Student
Evgenia Zaikina RANEPA School of Design Student
Irina Gorelikova RANEPA School of Design Student
Julia Fyodorova RANEPA School of Design Student
Kira Goldobina RANEPA School of Design Student
Kseniya Pasternyak RANEPA School of Design Student
Liza Razzhivina RANEPA School of Design Student
Liza Tikhanskaya RANEPA School of Design Student
Maria Afonchikova RANEPA School of Design Student
Maria Alekseyeva RANEPA School of Design Student
Maria Spevakova RANEPA School of Design Student
Maria Timoshenko RANEPA School of Design Student
Nauel Benku RANEPA School of Design Student
Polina Kashintseva RANEPA School of Design Student
Polina Zolotova RANEPA School of Design Student
Sasha Ashikhina RANEPA School of Design Student
Svetlana Vinogradova RANEPA School of Design Student
Uliana Budennaya RANEPA School of Design Student
Uma Rabadanova RANEPA School of Design Student
Valeria Zhalnina RANEPA School of Design Student
Yana Nesterenko RANEPA School of Design Student

Cultural / Context information for the jury

Between 1941 and 1945 over 25 million letters were posted and delivered in the USSR. Ahead of the 75th anniversary of the Victory against Nazi Germany we have revealed a unique collection of 7,000 letters that were carefully preserved for decades in family archives. We decided to give them a new read in the format of Instagram Stories. “Endless Letter” – is an emotional bridge between today’s peace and the horrific times of war when, against all odds, people loved, dreamed, experienced faith and anxiety. With “Endless Letter” our objective was to link the generations by narrative and visual means, with hope that our contemporaries and descendants will understand why this page of history should never be repeated.

Tell the jury about the illustration.

“Endless Letter” is a unique graphic series featuring hundreds of excerpts from original WW2 front-line letters with illustrations created by young students of the Moscow RANEPA Design School as well as renowned artists Peter Bankov and Mikhail Sorkin. Emotional quotes from frontline missives were shared line-by-line in Stories creating a kind of "endless letter" with an original non-stop score by young Russian composer Max Makarychev. Letters from military schools, from the front line, from factories, hospitals and abandoned homes, some filled with hope, some carrying cherished last words.  These letters open up a different, private, story of the war; it is a unique testimony that connects us with that time. They speak of daily life during the war - what soldiers saw on battlefronts, what people dreamed of, what they hoped for. It resulted in over 500 illustrations in a variety of shapes, from collages to portraits.