| Title | FEEL IT |
| Brand | THE COCA - COLA COMPANY |
| Product/Service | THE COCA - COLA COMPANY |
| Category |
B03. Print & Publishing |
|
Entrant
|
PUBLICIS ITALY Milan, ITALY
|
|
Idea Creation
|
PUBLICIS ITALY Milan, ITALY
|
|
Idea Creation 2
|
OGILVY GERMANY Berlin, GERMANY
|
|
Post Production
|
B612 Milan, ITALY
|
|
Additional Company
|
THE COCA-COLA COMPANY Milan, ITALY
|
Credits
| Bruno Bertelli |
Publicis Italy |
Global Chief Creative Officer Publicis WW |
| Cristiana Boccassini |
Publicis Italy |
CCO Publicis Italy |
| Davide Boscacci |
Publicis Italy |
Executive Creative Director |
| Stefano Zanoni |
Publicis Italy |
Associate Creative Director |
| Roberto Ardigò |
Publicis Italy |
Creative Supervisor |
| Lorenza Montorfano |
Publicis Italy |
CEE Regional Client Lead |
| Benedetta Virga |
Publicis Italy |
Client Service Director |
| Mirjana Slavkovic |
Publicis Italy |
Group Account Director |
| Alberto De Simone |
Publicis Italy |
Account Supervisor |
| Caterina Collesano |
Publicis Italy |
Art Buyer |
| Dr. Stephan Vogel |
Ogilvy Germany |
Chief Creative Officer |
| Esra Gülmen |
Ogilvy Germany |
Art Director |
| Esra Gülmen |
Ogilvy Germany |
Copywriter |
| Taner Ercan |
Ogilvy Germany |
Copywriter |
| Michael Fucks |
Ogilvy Germany |
Account Manager |
| Matthias Jannke |
Ogilvy Germany |
Account Manager |
| Christopher Isenbuerger |
Ogilvy Germany |
Account Manager |
Tell the jury about the art direction.
Make the invisible visible with a design that show how is iconic the Coca-Cola bottle, so iconic that our brain needs very little clue to feel it.
We decided to eliminate as many elements as possible while maintaining the recognizability of the bottle shape, using the design principle of the Gestalt psychology combined with a line that completes the message.