BEEF

TitleBEEF
BrandVEGANZ GROUP AG
Product/ServiceVEGANZ
Category C03. Print & Publishing
Entrant PHILIPP UND KEUNTJE Hamburg, GERMANY
Idea Creation PHILIPP UND KEUNTJE Hamburg, GERMANY
Production CARIOCA STUDIO Bucharest, ROMANIA
Credits
Name Company Position
Diether Kerner Philipp und Keuntje Chief Creative Officer
Sönke Schmidt n/a Executive Creative Director
Philip Wienberg n/a Executive Creative Director
Jan-Sievert Krause Philipp und Keuntje Executive Creative Director
Vera Jordan Philipp und Keuntje Art Director
Lukas Bausch Philipp und Keuntje Copywriter
Hagen Dohr n/a Copywriter
Sophie Hansen Philipp und Keuntje Executive Client Service Director
Sandra Wons Philipp und Keuntje Project Manager
Lisa de Wall Philipp und Keuntje Art Buying
Sven Fröhlich Philipp und Keuntje Post Production
Mareike Dörries Philipp und Keuntje Final Artwork

Tell the jury about the illustration.

These lovingly detailed 3D-generated illustrations were created with subtle story elements to illustrate that meat is “tasteless”. And that you can do better – simply by enjoying a delicious, meat-free veganz product instead. We created individual illustrations for the three general kinds of meat: pork, chicken and beef. For each motive we developed a unique character design, created a particular “tasteless” story and put them into an individual, accompanying setting. In this, every animal character showcases a typical “tasteless” human behaviour: the pig takes a nasty selfie, the party cow flashes her udders and the drunk chicken crashes the office party in a foul way. These three affectionately crafted pieces of art create a funny change of perspective, showing viewers that for humans to eat animals is tasteless. And that there is a tasty alternative that is better in so many ways: plant-based meat.