| Title | #IAMTHEIRVOICE |
| Brand | INNOCENCE EN DANGER |
| Product/Service | CHILDREN PROTECTION |
| Category |
C03. Print & Publishing |
|
Entrant
|
BABEL STRATEGIE ET COMMUNICATION Paris, FRANCE
|
|
Idea Creation
|
BABEL STRATEGIE ET COMMUNICATION Paris, FRANCE
|
|
Media Placement
|
VALUES.MEDIA PARIS, FRANCE
|
Credits
| PY JEAN-LAURENT |
BABEL |
Executive Creative Director |
| LOUIS GRZESKOWIAK |
BABEL |
Art Director |
| CEDRIC HAMELIN |
BABEL |
Copywriter |
| MICHAEL RIEDER |
FREELANCE |
Illustrator |
Cultural / Context information for the jury
During the Covid Lockdown, violence against children exploded. If medias did communicated on that, Innocence In Danger wanted to remind the end of the lockdown wouldn’t mean the end of its consequences. The association being involved in legal aid and psychotherapeutic support for the victims, they knew they would need more donations. So we decided to act by launching a digital and print campaign the day after the French Prime Minister announced the end of the lockdown. #IAmTheirVoice has been released in the 10 biggest press titles in France as well as on SM, enabling a significative augmentation of donations.
Translation. Provide a full English translation of any text.
Lockdown will soon be over, not their nightmare.
We need you help, more than ever.
During lockdown, violence against children has increased event more. These victims need your help now, and for tomorrow. By supporting Innocence En Danger, you are helping us with prevention, legal support and victim support psychotherapy.
Donate at InnocenceEnDanger.org
#IAMTHEIRVOICE
Tell the jury about the illustration.
Created with the help of a swiss artist, we wanted a simple image, that managed to visually translate the danger and the oppressing moment – for the children and for the associations lacking of money.