The Parents begins with a couple attending an ultrasound screening, realizing that they will be having twins. The film jumps forward in time and the parents are now dealing with early mornings, towers of diapers, and new problems once the twins learn to walk. The mom and dad hastily baby proof the home, protecting the children from potential dangers. Their lives become an unrelenting stream of work, sleepless nights, diaper changes, and chasing toddlers. Towards the end, the film reaches a pivot point when the mother heads out to buy diapers. As she drives the mother doze off, drawn to sleep by the brief moment of serenity. She is slowly drifting into the opposite lane of oncoming traffic when the car alerts her and automatically steers back into its lane, avoiding a dramatic accident to happen. Supers appear: The car that looks after you, like you look after others.
Translation. Provide a full English translation of any text.
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Tell the jury about the photography. Do not name the photographer.
Car photography is historically very homogeneous; stylized cars under perfect lighting and successful people driving them. They often paint an unrealistic picture of a life that some might strive for but no one can relate to.
We wanted the photography to tell a story and stay true to the core idea of the campaign. The idea was to break category language by combining high craft car photography with imagery of chaotic family life and capture the charming imperfections that comes with having children.