Title Brand Product / Service Entrant Company Location Idea Creation Company Location Media Placement Location Award
B09 Use of Social Platforms
AMAZON BINGE SHOPPING
AMAZON PRIME VIDEO / AMAZON PRIME VIDEO
HEREZIE Paris FRANCE HEREZIE
Paris
FRANCE
THE STREAMING PREROLL
13ÈME RUE / 13ÈME RUE
BETC Paris FRANCE BETC
Paris
FRANCE YOUTUBE Paris FRANCE
Short List
THE ENDLESS LETTER ON INSTAGRAM STORIES
RT / SOCIAL MEDIA PROJECT
RT Moscow RUSSIA RT
Moscow
RUSSIA RT Moscow RUSSIA
YOU ARE UNDER HIRE!
UKRAINIAN PATROL POLICE / UKRAINIAN PATROL POLICE
ANGRY Kyiv UKRAINE ANGRY
Kyiv
UKRAINE ANGRY Kyiv UKRAINE
THE DIGITAL WEEKEND OF THE MUSEUMS
FACEBOOK / MUSEUMS IN GERMANY
PHILIPP UND KEUNTJE Hamburg GERMANY PHILIPP UND KEUNTJE
Hamburg
GERMANY
VOICES OF BRUSSELS
STIB/MIVB / BRUSSELS PUBLIC TRANSPORT
MORTIERBRIGADE Brussels BELGIUM MORTIERBRIGADE
Brussels
BELGIUM MORTIERBRIGADE Brussels BELGIUM
FANTA HALLOWEEN – HAUNTED BY THE DARK
FANTA / FANTA DARK ORANGE
OGILVY | SOCIAL.LAB BELGIUM Brussels BELGIUM OGILVY | SOCIAL.LAB BELGIUM
Brussels
BELGIUM OGILVY | SOCIAL.LAB BELGIUM Brussels BELGIUM
Bronze
LABEL ACTION
LABEL EMMAÜS / LABEL EMMAÜS
LABEL EMMAüS Paris FRANCE BRAINSONIC
Paris
FRANCE
B10 Use of Technology
LESSONS OF AUSCHWITZ: VR TRIBUTE BY SCHOOL STUDENTS
RT / ONLINE FILM
RT Moscow RUSSIA RT
Moscow
RUSSIA RT Moscow RUSSIA
RABBI-BOT
P&G / ALWAYS FEMININE CARE
MEDIACOM CONNECTIONS Tel Aviv ISRAEL ACW GREY TEL-AVIV
Netanya
GO DIGITAL MARKETING
Tel Aviv
MEDIACOM CONNECTIONS
ISRAEL MEDIACOM CONNECTIONS Tel Aviv ISRAEL
Grand Prix
C01 Use of Data-Driven Insight
IKEA BLACK FRIDAY
IKEA BELGIUM / ALL
OGILVY | SOCIAL.LAB BELGIUM Brussels BELGIUM OGILVY | SOCIAL.LAB BELGIUM
Brussels
BELGIUM OGILVY | SOCIAL.LAB BELGIUM Brussels BELGIUM
C02 Use of Real-Time Data
FINISH WATER INDEX
RECKITT BENCKISER / FINISH
HAVAS MEDIA TURKEY Istanbul TURKEY HAVAS TURKEY
Istanbul
TURKEY HAVAS MEDIA TURKEY Istanbul TURKEY
THE EDGY VEGGIE WAY
ALDI / ALDI VEGAN PRODUCTS
PHD GERMANY Frankfurt GERMANY PHD GERMANY
Frankfurt
GERMANY PHD GERMANY Frankfurt GERMANY
C03 Data-Driven Targeting
IKEA BLACK FRIDAY
IKEA BELGIUM / ALL
OGILVY | SOCIAL.LAB BELGIUM Brussels BELGIUM OGILVY | SOCIAL.LAB BELGIUM
Brussels
BELGIUM OGILVY | SOCIAL.LAB BELGIUM Brussels BELGIUM
THE FUTURE OF MARKETING HAS FEELINGS
SAP / SAP EXPERIENCE MANAGEMENT
PHD GERMANY Frankfurt GERMANY PHD GERMANY
Frankfurt
GERMANY PHD GERMANY Frankfurt GERMANY
THE EDGY VEGGIE WAY
ALDI / ALDI VEGAN PRODUCTS
PHD GERMANY Frankfurt GERMANY PHD GERMANY
Frankfurt
GERMANY PHD GERMANY Frankfurt GERMANY
BRINGING ENTERTAINMENT HOME
WARNER BROS. UK / HOME ENTERTAINMENT
PHD London UNITED KINGDOM PHD
London
UNITED KINGDOM PHD London UNITED KINGDOM
D01 Use of Brand or Product Integration into a Programme or Platform
COFFEE DEFENDERS: A PATH FROM COCA TO COFFEE
LAVAZZA / CORPORATE
WE ARE SOCIAL Milan ITALY WE ARE SOCIAL
Milan
ITALY
FINISH WATER INDEX
RECKITT BENCKISER / FINISH
HAVAS MEDIA TURKEY Istanbul TURKEY HAVAS TURKEY
Istanbul
TURKEY HAVAS MEDIA TURKEY Istanbul TURKEY
HOW SKODA POLAND PUT THE ‘CHOOL’ INTO DRIVING SCHOOL
SKODA / SKODA AUTO SAFETY
PHD MEDIA DIRECTION Warsaw POLAND PHD MEDIA DIRECTION
Warsaw
TVN
Warsaw
POLAND PHD MEDIA DIRECTION Warsaw POLAND
BHF 24 HOURS IN A&E: HEART SPECIAL
BRITISH HEART FOUNDATION / BRITISH HEART FOUNDATION
PHD London UNITED KINGDOM PHD
London
UNITED KINGDOM PHD London UNITED KINGDOM
CONCRETE GREEN WITH LOYLE CARNER
TIMBERLAND UK / EUROSPRINT TREKKER
PHD London UNITED KINGDOM PHD
London
UNITED KINGDOM PHD London UNITED KINGDOM
Short List
D02 Use of Branded Content created for Digital or Social
THE ENDLESS LETTER ON INSTAGRAM STORIES
RT / SOCIAL MEDIA PROJECT
RT Moscow RUSSIA RT
Moscow
RUSSIA RT Moscow RUSSIA
EPLAYOFFS
TELIA / TELIA ESPORTS
TBWA\HELSINKI FINLAND TBWA\HELSINKI
Helsinki
TELIA
Helsinki
FINNISH HOCKEY LEAGUE
Helsinki
ASSEMBLY ORGANISING OY
Helsinki
MTV
FINLAND TELIA Helsinki FINLAND
POLOSA CHUDES
VOLKSWAGEN / VOLKSWAGEN POLO
PHD Moscow RUSSIA PHD
Moscow
FUSE
Moscow
RUSSIA PHD Moscow RUSSIA
ANTYFEST
URAL MUSIC NIGHT FESTIVAL / MUSIC FESTIVAL
VOSKHOD Ekaterinburg RUSSIA VOSKHOD
Ekaterinburg
RUSSIA VOSKHOD Ekaterinburg RUSSIA
E01 Use of Integrated Media
THE NO SHOWROOM
VOLKSWAGEN GROUP SWEDEN / PASSAT ALL TRACK
PHD Stockholm SWEDEN NORD DDB
Stockholm
SWEDEN PHD Stockholm SWEDEN
F01 Media Insights & Strategy
DRIVE RESPONSIBLY
JUPILER / BEER
BBDO BELGIUM Brussels BELGIUM BBDO BELGIUM
Brussels
BELGIUM VIZEUM Brussels BELGIUM
SONGS WITHOUT MUSIC
BELGIAN MUSIC FUND / BELGIAN MUSICIANS
BBDO BELGIUM Brussels BELGIUM BBDO BELGIUM
Brussels
BELGIUM BBDO BELGIUM Brussels BELGIUM
Bronze
SMART TEST-DRIVE
ŠKODA / ŠKODA
PHD Moscow RUSSIA PHD
Moscow
RUSSIA PHD Moscow RUSSIA
THE BELGIAN COMMERCIAL BREAK
SBS / MEDIAGROUP
HAPPINESS BRUSSELS / AN FCB ALLIANCE BELGIUM HAPPINESS BRUSSELS / AN FCB ALLIANCE
BELGIUM SBS BELGIUM Vilvoorde BELGIUM
F03 Media Execution
DRIVE RESPONSIBLY
JUPILER / BEER
BBDO BELGIUM Brussels BELGIUM BBDO BELGIUM
Brussels
BELGIUM VIZEUM Brussels BELGIUM
3919
SIG (SERVICE D'INFORMATION DU GOUVERNEMENT) / SIG
BETC Paris FRANCE BETC
Paris
FRANCE DENTSU PARIS FRANCE
AD WITHOUT A BREAK
MEDIAMARKT / HOME ELECTRONICS & AUDIOVISUAL
WUNDERMAN THOMPSON Antwerp BELGIUM WUNDERMAN THOMPSON
Antwerp
BELGIUM SBS BELGIUM Vilvoorde BELGIUM
#VIGNETTEGAME
LESFURETS / FINANCIAL SERVICES / INSURANCE COMPARISON WEBSITE
BELLE PARIS FRANCE BELLE
PARIS
FRANCE BBO MEDIA GROUP Paris FRANCE
G01 Local Brand
THE BELGIAN COMMERCIAL BREAK
SBS / MEDIAGROUP
HAPPINESS BRUSSELS / AN FCB ALLIANCE BELGIUM HAPPINESS BRUSSELS / AN FCB ALLIANCE
BELGIUM SBS BELGIUM Vilvoorde BELGIUM
G02 Challenger Brand
THE EARLY END
SECTOR ALARM / SECTOR ALARM
ÅKESTAM HOLST Stockholm SWEDEN ÅKESTAM HOLST
Stockholm
SWEDEN ZENITH Stockholm SWEDEN
G03 Single-market Campaign
3919
SIG (SERVICE D'INFORMATION DU GOUVERNEMENT) / SIG
BETC Paris FRANCE BETC
Paris
FRANCE DENTSU PARIS FRANCE
#UNHATEWOMEN
TERRE DES FEMMES / WOMEN'S RIGHTS
PHILIPP UND KEUNTJE Hamburg GERMANY PHILIPP UND KEUNTJE
Hamburg
GERMANY
Short List
ALWAYS BAT-MITZVAH
P&G / ALWAYS FEMININE CARE
MEDIACOM CONNECTIONS Tel Aviv ISRAEL MEDIACOM CONNECTIONS
Tel Aviv
SHAVOT
Ramat Gan
ISRAEL MEDIACOM CONNECTIONS Tel Aviv ISRAEL
Short List
G04 Social Behaviour
TUTTI FRUTTI TIKTOK TOOLKIT
FAZER TUTTI FRUTTI / FAZER TUTTI FRUTTI
KURIO, THE SOCIAL MEDIA AGENCY Helsinki FINLAND KURIO, THE SOCIAL MEDIA AGENCY
Helsinki
FINLAND KURIO, THE SOCIAL MEDIA AGENCY Helsinki FINLAND
#UNHATEWOMEN
TERRE DES FEMMES / WOMEN'S RIGHTS
PHILIPP UND KEUNTJE Hamburg GERMANY PHILIPP UND KEUNTJE
Hamburg
GERMANY
Gold
TRYBLUESKY
AEROSPACE CENTER KPCY / SKYDIVING COURSES
MEX ADVERTISING Kiev UKRAINE MEX ADVERTISING
Kiev
UKRAINE MEX ADVERTISING Kiev UKRAINE
Silver
IT´S JUST FRUIT.
FAZER / FROOSH
PERFECT FOOLS Stockholm SWEDEN PERFECT FOOLS
Stockholm
SWEDEN STARCOM Stockholm SWEDEN
IKEA BLANKET FORTS
IKEA / IKEA GOODS & HOME FURNISHING SOLUTIONS
INSTINCT Moscow RUSSIA INSTINCT
Moscow
RUSSIA INSTINCT Moscow RUSSIA
G05 Cultural Insight
PA & PI ARE BACK
EKOTOPFILM / INTERNATIONAL FESTIVAL OF SUSTAINABLE DEVELOPMENT FILMS
EFFE Bratislava SLOVAK REPUBLIC EFFE
Bratislava
SLOVAK REPUBLIC
HAYRAT
RECKITT BENCKISER / FINISH
HAVAS MEDIA TURKEY Istanbul TURKEY HAVAS TURKEY
Istanbul
TURKEY HAVAS MEDIA TURKEY Istanbul TURKEY
ALWAYS BAT-MITZVAH
P&G / ALWAYS FEMININE CARE
MEDIACOM CONNECTIONS Tel Aviv ISRAEL MEDIACOM CONNECTIONS
Tel Aviv
SHAVOT
Ramat Gan
ISRAEL MEDIACOM CONNECTIONS Tel Aviv ISRAEL
Short List
THE LEGALLY BINDING BEER CONTRACT
SPENDRUPS / NORRLANDS GULD
ÅKESTAM HOLST Stockholm SWEDEN ÅKESTAM HOLST
Stockholm
SWEDEN STARCOM Stockholm SWEDEN
ALL AT ONCE
TOCHKA BANK / TOCHKA'S BANKING SERVICES
VOSKHOD Ekaterinburg RUSSIA VOSKHOD
Ekaterinburg
RUSSIA VOSKHOD Ekaterinburg RUSSIA