EURYTHENES PLASTICUS

Short List
TitleEURYTHENES PLASTICUS
BrandWWF GERMANY
Category E02. Ambient Outdoor
Product/ServiceTHE NEW SPECIES EURYTHENES PLASTICUS
Entrant BBDO Düsseldorf, GERMANY
Idea Creation BBDO Düsseldorf, GERMANY
Media Placement HEARTS & SCIENCE Düsseldorf, GERMANY
PR WILDSTYLE NETWORK Dresden, GERMANY
Production SEHSUCHT Hamburg, GERMANY
Post Production CRAFTWORK Düsseldorf, GERMANY
Additional Company INTERMATE MEDIA Berlin, GERMANY
Additional Company 2 FACEBOOK GERMANY Hamburg, GERMANY
Additional Company 3 OMG FUSE Düsseldorf, GERMANY
Credits
Name Company Position
Till Diestel BBDO Group Germany GmbH Chief Creative Officer
Kristoffer Heilemann BBDO Düsseldorf GmbH Creative Managing Director
Andy Wyeth BBDO Düsseldorf GmbH Executive Creative Director
Bernd Rose BBDO Düsseldorf GmbH Art Director
Marco Serra BBDO Düsseldorf GmbH Art Director
Rosario Brancato BBDO Düsseldorf GmbH Art Director
Christian Korntheuer BBDO Düsseldorf GmbH Copywriter
Marcos Alves BBDO Düsseldorf GmbH Copywriter
Kat Wyeth BBDO Düsseldorf GmbH Production Director
Martin Böing-Messing BBDO Düsseldorf GmbH Creative Technologist
Benjamin Pleissner BBDO Düsseldorf GmbH European Planning Director
Kyle Duckitt BBDO Düsseldorf GmbH Strategic Planner
Steffen Gentis BBDO Group Germany GmbH Chief Production Officer
Hans-Christoph Schultheiss Sehsucht GmbH Managing Director
Stephanie Hülsmann Sehsucht GmbH Producer
Alex Komlew Alex Komlew Music/Sound Design/Composer
- - Studio Funk GmbH & Co. KG Audio Production House
Arne Schultze Studio Funk GmbH & Co. KG Sound Engineer
Dr. Alan Jamieson Newcastle University Scientist / Voice-over
Johanna Weston Newcastle University Scientist
Niklas Lemburg CraftWork - a brand of ad agencyservices GmbH Digital Media Designer
Alexander Link CraftWork - a brand of ad agencyservices GmbH Digital Media Designer
Juhn Kim CraftWork - a brand of ad agencyservices GmbH Editor
- - pretty on point Retoucher

Cultural / Context information for the jury

Even though Germany only has a small northern coastline, we're still involuntarily contributing to the worlds ocean plastic problem. Germans are some of the best sorters of rubbish in the world, but well under 30% of our plastic is recycled. Rather than dealing with our own trash, Germany is the third biggest exporter of plastic waste (behind the USA and Japan) to countries in South East Asia. Because of less stringent regulations in these countries, this trash often ends up at landfill where it’s blown around in the wind and ultimately into our oceans. Once in the ocean, the plastic gradually breaks down into microplastics and slowly falls to the sea floor where it can take up to 400 years to fully decompose. This cultural connection to the problem helped us to negotiate with museums to permanently exhibit Eurythenes plasticus as an educative awakening for the conservation of our oceans.

Please outline the innovative elements of the work

Eurythenes plasticus is a one of a kind environmental activism experience, rooted in science. To make a statement against ocean plastic, we named a new deep-sea species after the plastic that was found inside its body. This cross-over of advertising and science allowed us to innovate well beyond the realms of typical "OOH advertising" by permanently partnering with museums in Germany and also internationally – including the Smithsonian – to display the new species as an educative awakening for the conservation of our oceans. Eurythenes plasticus receives over 15000 combined visitors a week, including many school groups. By placing our message in a completely new context we not only made it more relevant but we created a permanence for the idea that will continue to influence opinions and behavior for years to come.