DON'T LOSE SIGHT OF YOUR DREAMS 3

TitleDON'T LOSE SIGHT OF YOUR DREAMS 3
BrandFORD-WERKE GMBH
Product/ServiceFORD MUSTANG GT
Category A03. Durable Consumer Goods including Automotive
Entrant BBDO Düsseldorf, GERMANY
Idea Creation BBDO Düsseldorf, GERMANY
Credits
Name Company Position
Till Diestel BBDO Group Germany GmbH Chief Creative Officer
Kristoffer Heilemann BBDO Düsseldorf GmbH Creative Managing Director
Rod Henriques BBDO Düsseldorf GmbH Executive Creative Director
Martin Soendergaard BBDO Düsseldorf GmbH Executive Creative Director
Ailton Henriques BBDO Düsseldorf GmbH Art Director
Samuel Tettey BBDO Düsseldorf GmbH Art Director
Henrik van Laak BBDO Düsseldorf GmbH Copywriter
Simon Stitzl BBDO Düsseldorf GmbH Client Service Director
Vera Vanselow BBDO Düsseldorf GmbH Account Director
Gustavo Neves Proximity Worldwide GmbH Copywriter
Rodrigo Stroisch - Concept
Patrick Curtet - Photographer
Roy Ritchie - Photographer

Cultural / Context information for the jury

Desktops are modern picture frames. The wallpapers we choose, show the things we desire and dream of. That’s why subconsciously we don’t want the favorite parts of the picture to be hidden by files and folders. We uncover this insight with the dream wallpaper of all drivers: THE dream car Ford Mustang. For the re-launch of this icon, we turned our idea into a print campaign that remembered people: don’t lose sight of your dream.

Is the poster / billboard larger or smaller than a 6 sheet poster (1200 x 1800mm)?

Billboard 18/1 (3560x2520mm)