| Title | HAYRAT |
| Brand | RECKITT BENCKISER |
| Product/Service | FINISH |
| Category |
E02. Ambient Outdoor |
|
Entrant
|
HAVAS TURKEY Istanbul, TURKEY
|
|
Idea Creation
|
HAVAS TURKEY Istanbul, TURKEY
|
|
Media Placement
|
HAVAS MEDIA TURKEY Istanbul, TURKEY
|
|
PR
|
CORA COMMUNICATIONS İstanbul, TURKEY
|
Credits
| Ergin Binyıldız |
Havas İstanbul |
Chief Creative Officer |
| Volkan Dalkılıç |
Havas İstanbul |
Executive Creative Director |
| Ömer Ceran |
Havas İstanbul |
Senior Copywriter |
| Hasan Yıldırım |
Havas İstanbul |
Senior Art Director |
| Ekrem Ertürk Düzel |
Havas İstanbul |
Art Director |
| Melike Erdemir |
Havas İstanbul |
Graphic Designer |
| Berk Yılmaz |
Havas İstanbul |
Client Services Director |
| Hare Lilya Ganiç |
Havas İstanbul |
Account Supervisor |
| Asya Biçer |
Havas İstanbul |
Account Executive |
| İrem Aycı |
Havas İstanbul |
Jr. Account Executive |
| Gözde Bilir |
Havas İstanbul |
Agency Producer |
| Sıla Salgın |
Havas İstanbul |
Agency Producer |
| Zihni Başsaray |
Havas İstanbul |
Social Group Head |
Cultural / Context information for the jury
In Turkish culture, wealthy people built fountains called hayrats on behalf of their name. This behavior is a sign of being thankful for life. Almost every corner of Turkey, there is a hayrat built by a local wealthy man. However, these hayrats started to dry up one by one. Now they are -unlike their one and only purpose which is to flow- has become a decorative monument.
Please outline the innovative elements of the work
We attached i-beacons on hayrats (fountains) and sent customized notifications to passersby on behalf of that hayrat about upcoming drought.
We sent these notifications through a platform on which the most used apps are built.