HAYRAT

TitleHAYRAT
BrandRECKITT BENCKISER
Product/ServiceFINISH
Category F07. Corporate Purpose & Social Responsibility
Entrant HAVAS TURKEY Istanbul, TURKEY
Idea Creation HAVAS TURKEY Istanbul, TURKEY
Media Placement HAVAS MEDIA TURKEY Istanbul, TURKEY
PR CORA COMMUNICATIONS İstanbul, TURKEY
Credits
Name Company Position
Ergin Binyıldız Havas İstanbul Chief Creative Officer
Volkan Dalkılıç Havas İstanbul Executive Creative Director
Ömer Ceran Havas İstanbul Senior Copywriter
Hasan Yıldırım Havas İstanbul Senior Art Director
Ekrem Ertürk Düzel Havas İstanbul Art Director
Melike Erdemir Havas İstanbul Graphic Designer
Berk Yılmaz Havas İstanbul Client Services Director
Hare Lilya Ganiç Havas İstanbul Account Supervisor
Asya Biçer Havas İstanbul Account Executive
İrem Aycı Havas İstanbul Jr. Account Executive
Gözde Bilir Havas İstanbul Agency Producer
Sıla Salgın Havas İstanbul Agency Producer
Zihni Başsaray Havas İstanbul Social Group Head

Please tell us how the brand purpose inspired the work

Finish’s brand purpose is bright future. And this consists of water-rich future. And Turkey is on the verge of being water poor. And if we continue to waste water like we do now, drought is sooner than we thought. Finish for two years has been working on to stop pre-rinsing. Because every time we pre-rinse, 57 liters of water is wasted. This is huge. And Hayrat will help us to create an awareness for water saving. Because all these dried hayrats are the clearest evidence of upcoming drought.