| Title | HAYRAT |
| Brand | RECKITT BENCKISER |
| Product/Service | FINISH |
| Category |
F07. Corporate Purpose & Social Responsibility |
|
Entrant
|
HAVAS TURKEY Istanbul, TURKEY
|
|
Idea Creation
|
HAVAS TURKEY Istanbul, TURKEY
|
|
Media Placement
|
HAVAS MEDIA TURKEY Istanbul, TURKEY
|
|
PR
|
CORA COMMUNICATIONS İstanbul, TURKEY
|
Credits
| Ergin Binyıldız |
Havas İstanbul |
Chief Creative Officer |
| Volkan Dalkılıç |
Havas İstanbul |
Executive Creative Director |
| Ömer Ceran |
Havas İstanbul |
Senior Copywriter |
| Hasan Yıldırım |
Havas İstanbul |
Senior Art Director |
| Ekrem Ertürk Düzel |
Havas İstanbul |
Art Director |
| Melike Erdemir |
Havas İstanbul |
Graphic Designer |
| Berk Yılmaz |
Havas İstanbul |
Client Services Director |
| Hare Lilya Ganiç |
Havas İstanbul |
Account Supervisor |
| Asya Biçer |
Havas İstanbul |
Account Executive |
| İrem Aycı |
Havas İstanbul |
Jr. Account Executive |
| Gözde Bilir |
Havas İstanbul |
Agency Producer |
| Sıla Salgın |
Havas İstanbul |
Agency Producer |
| Zihni Başsaray |
Havas İstanbul |
Social Group Head |
Please tell us how the brand purpose inspired the work
Finish’s brand purpose is bright future. And this consists of water-rich future. And Turkey is on the verge of being water poor. And if we continue to waste water like we do now, drought is sooner than we thought.
Finish for two years has been working on to stop pre-rinsing. Because every time we pre-rinse, 57 liters of water is wasted. This is huge.
And Hayrat will help us to create an awareness for water saving. Because all these dried hayrats are the clearest evidence of upcoming drought.