| Title | THE BIGGEST CV EVER MADE |
| Brand | ISD GROUP |
| Product/Service | DIGITAL AGENCY |
| Category |
D04. Live Advertising & Events |
|
Entrant
|
KA.KA.HA London, UNITED KINGDOM
|
|
Idea Creation
|
ISD GROUP Kiev, UKRAINE
|
|
PR
|
ISD GROUP Kiev, UKRAINE
|
|
Production
|
KA.KA.HA London, UNITED KINGDOM
|
|
Production 2
|
ISD GROUP Kiev, UKRAINE
|
Credits
| Alina Revenko |
[isdgroup] |
Head of Strategy |
| Andrii Mishchenko |
[isdgroup] |
Creative Technology Head |
| Kateryna Malashok |
[isdgroup] |
Creative Technologist |
| Dmytro Yatsyna |
[isdgroup] |
Creative Technologist |
| Viktor Shkurba |
[isdgroup] |
Director of Creative Technology |
| Sergii Tomchuk |
[isdgroup] |
Designer |
| Olga Varchenko |
[isdgroup] |
Designer |
| Julia Lybenska |
[isdgroup] |
Designer |
| JOACHIM BENTZ |
KA.KA.HA |
Managing Director |
| Oksana Shevchuk |
[isdgroup] |
Producer |
| Yaroslava Sidorchuk |
[isdgroup] |
Account Manager |
| Andrew Sergeev |
KA.KA.HA |
Technical Director |
| Roman Konyk |
KA.KA.HA |
developer |
| Anton Mikhayliuk |
KA.KA.HA |
developer |
| Helena Shyta |
KA.KA.HA |
Producer |
| Rostyslav Dudchenko |
st.mary&co artstudio |
CEO |
| Dmytro Tarasenko |
st.mary&co artstudio |
Art Director |
| Il'ya Chulochnikov |
st.mary&co artstudio |
Set designer |
| Oleksandr Linchuk |
st.mary&co artstudio |
Scenic artist |
| Pylyp Nikolayev |
st.mary&co artstudio |
Scenic artist |
Cultural / Context information for the jury
[isdgroup] is a digital creative agency driven by data and technologies.
We have collaborated with the world’s most creative agencies to produce the most innovative projects: from AR to AI to space rovers. We have won hundreds of creative awards worldwide. We have opened our offices in Hamburg and London.
However, back at our home country, in Ukraine, still very few people know of our existence and our cutting edge projects. Ukrainian marketers just don't understand the impact and opportunities that creative technologies can open for them.
We figured that there's no better way to know about [isdgroup] than to get into the head of the founder and the only creative director, Viktor Shkurba. So to tell our clients and Ukraine creatives about our expertise we decided to invite the whole industry to enter The Head of our head. The agency's 15th birthday party was the perfect occasion.
Write a short summary of the ambient work.
The Head works as a pop-up museum of creativity inside a giant head of the agency's founder. It let every visitor experience the unique creative thinking process of [isdgroup] through 5 interactive rooms filled with digital technologies (Kinect, 3D projections, Google based AI, Motion sensors), installations and interactive performances. It is (7 meters tall, weighs 3 tons and occupies 150 square meters) literally the biggest CV ever made.
The whole experience is divided into 5 'rooms of subconscious'. When entering the Head each guest receives a sticker with a random quote by Viktor and tries on the role of 'a thought that comes into the head of a creative person'. Going through all 5 'subconscious' rooms, the visitor lives a personalised experience of a thought transforming into an idea inside the creative's head. In the end the visitor arrives in the 'ideas bar' in the back of the creative mind.