| Title | CONVERSATION PIECE |
| Brand | MOVEMBER |
| Product/Service | SUPPORT SERVICE |
| Category |
F07. Corporate Purpose & Social Responsibility |
|
Entrant
|
IN THE COMPANY OF HUSKIES Dublin, IRELAND
|
|
Idea Creation
|
IN THE COMPANY OF HUSKIES Dublin, IRELAND
|
|
PR
|
IN THE COMPANY OF HUSKIES Dublin, IRELAND
|
|
Production
|
TINY ARK Dublin, IRELAND
|
|
Post Production
|
TINY ARK Dublin, IRELAND
|
Credits
| Emily Blaney |
in the company of huskies |
Designer |
| Brian Daly |
in the company of huskies |
Head of production |
| Chris Flynn |
in the company of huskies |
Designer |
| Jane Fortune |
in the company of huskies |
Head of PR |
| damian Hanley |
in the company of huskies |
Creative Director |
| Jonathan Forrest |
In the company of huskies |
CEO |
Please tell us how the brand purpose inspired the work
Every 40 seconds, someone in the world takes their own life. Two-thirds of them are men.
Men can often feel uncomfortable discussing their mental health.
Movember, a leading global men’s health charity, recent research reveals that one in three men feels more lonely than before COVID-19. While 84% of men find it helpful when asked if they’re having a difficult time, nearly half say no one has checked to find out how they are coping.
This shows that men are hungry for connection in these turbulent times. A meaningful conversation can make all the difference. To highlight the importance of staying socially connected, people were encouraged to check in on loved ones and use an online tool that offers practical guidance on how to support people who are struggling. To prompt a national conversation, leading Irish figures spoke about their own experiences and created art with mental health messages.