| Title | COBBLESTONE TRIBUTE |
| Brand | HET NIEUWSBLAD |
| Product/Service | HET NIEUWBLAD |
| Category |
F07. Corporate Purpose & Social Responsibility |
|
Entrant
|
LDV UNITED Antwerp, BELGIUM
|
|
Idea Creation
|
LDV UNITED Antwerp, BELGIUM
|
Credits
| Dries De Bruyn |
LDV United |
Creative Director |
| Dennis Vandewalle |
LDV United |
Creative Director |
| Dries De Wilde |
LDV |
Copywriter |
| Willem De Wachter |
LDV United |
Art Director |
Please tell us how the brand purpose inspired the work
Het Nieuwsblad is Belgium’s leading newspaper for editorial cycling content.
Every year, the road cycling season starts end of February with the opening race, De Omloop Het Nieuwsblad, a road race that even carries the brand’s name.
The opening for the road cycling season is also the moment where Het Nieuwsblad publishes it’s Road Season overview (De Wielergids), a publication that gives detail on all classic road races during the year. After the opening race, Het Nieuwsblad planned a communication campaign to highlight their cycling involvement. But due to Covid19, all sports event in Belgium were cancelled as of beginning of March. So we needed to find a way to talk about cycling, without having any actual race. And our message needed to be aligned with the Covid19 situation: which meant for us: pay tribute to all Belgian healthcare workers