THE CROSS

TitleTHE CROSS
BrandTRAFIKVERKET
Product/ServiceOUT DOOR POSTER
Category B04. Travel, Leisure, Retail, Restaurants & Fast Food Chains
Entrant THE SWEDISH TRANSPORT ADMINISTRATION Luleå, SWEDEN
Idea Creation GULLERS GRUPP Stockholm, SWEDEN
Production GULLERS GRUPP Stockholm, SWEDEN
Credits
Name Company Position
Björn Eklind Gullers Grupp AB Art Director
Elof Ivarsson Gullers Grupp Copywriter
Nathalie Gonzales Gullers Grupp AB Account Manager
Paul Björkman Fotograf Paul Björkman Photographer

Cultural / Context information for the jury

Outdoor tourism in the natur is very popular in Sweden unfortunately a lot of the popular locations are also crossed by railway tracks.

Translation. Provide a full English translation of any text.

The tracks are for trains. Not for you.

Is the poster / billboard larger or smaller than a 6 sheet poster (1200 x 1800mm)?

Smaller.