MONUMENT TO DELIVERY WORKERS

TitleMONUMENT TO DELIVERY WORKERS
BrandAZBUKA VKUSA, PEREKRESTOK.RU, OZON, DODO PIZZA, DELIVERY CLUB
Product/ServiceGROCERY AND GOODS DELIVERY SERVICES
Category D03. Special Build
Entrant POSSIBLE MOSCOW, RUSSIA
Idea Creation POSSIBLE MOSCOW, RUSSIA
PR POSSIBLE MOSCOW, RUSSIA
Production POSSIBLE MOSCOW, RUSSIA
Credits
Name Company Position
Vlad Sitnikov POSSIBLE Moscow Chief Creative Officer
Artem Filimonov POSSIBLE Moscow Creative Director
Marat Arutyunov POSSIBLE Moscow Creative Group Head
Dmitriy Losev POSSIBLE Moscow Creator
Alexey Rudakov POSSIBLE Moscow Creator
Nicole Antonyan POSSIBLE Moscow Creator
Olga Rostotskaya POSSIBLE Moscow Head of Video Production
Anna Baranova POSSIBLE Moscow Video Producer
Agunda Baeva POSSIBLE Moscow Account Director
Ekaterina Zharkova POSSIBLE Moscow Account Manager
Polina Khrestyukhina POSSIBLE Moscow Junior Account Manager

Cultural / Context information for the jury

The job of courier in Moscow is generally despised by the society. Locals would say that this job is for lazy, senseless, annoying immigrants from developing countries of Middle Asia. That is why it was very important to mark their input into our lives, especially during the lockdown and to place them among those who supported us everyday. We hope that this monument will be the first step in making couriers respected. Self-isolation — is the most common name for the lockdown in Russia

Write a short summary of the ambient work.

During the pandemic, couriers were connectors between our homes and the external world. We decided that it was important to show the hard work of those who kept on delivering orders making it possible for many people to survive lockdown all over the country. Together with 5 local delivery services we put up a monument to those who made the lockdown possible — the first ever monument to the courier. This monument is our “thank you” to all delivery service workers. It’s made of metal and concrete, the materials traditionally associated with urban jungle. The project was highly appreciated in media and on TV. We have received more than 450 publications in media, 80 560 892 impressions in first week in 21 country all over the world.