THE AUSCHWITZ REPORT

TitleTHE AUSCHWITZ REPORT
BrandDNA PRODUCTION
Product/ServiceTHE AUSCHWITZ REPORT MOVIE
Category A05. Media / Entertainment
Entrant DNA PRODUCTION Bratislava, SLOVAK REPUBLIC
Idea Creation MUW SAATCHI & SAATCHI Bratislava, SLOVAK REPUBLIC
Credits
Name Company Position
Kamil Charvát MUW Saatchi & Saatchi Strategist
Martin Krafčík MUW Saatchi & Saatchi Creative Director
Eduard Drexler MUW Saatchi & Saatchi Senior art director
Jakub Kuvik MUW Saatchi & Saatchi Creative Director
Patrícia Reichlová MUW Saatchi & Saatchi Strategy planner
Zuzana Záziková MUW Saatchi & Saatchi Account Director
Niki Weng MUW Saatchi & Saatchi Account Manager

Cultural / Context information for the jury

We used the culminating election campaign in Slovakia and pointed out the parallels in the statements of current politicians with what the president of the Slovak fascist state, Jozef Tiso, once proclaimed. We created 10 controversial billboards with a colorized portrait of Jozef Tiso, which looked like the current election campaign. We symbolically covered the mouth of the Tiso with the inscription sprava.sk, which directed people to the web with a teaser for the new film Správa (The Auschwitz Report) about two Slovak Jews who escaped from Auschwitz . In addition, visitors to the site have learned more about where it can lead if history repeats itself.

Is the poster / billboard larger or smaller than a 6 sheet poster (1200 x 1800mm)?

larger