VILLAGE ELECTRIQUE

Short List
TitleVILLAGE ELECTRIQUE
BrandRENAULT
Category D06. Transit
Product/ServiceRENAULT ZOE
Entrant PUBLICIS CONSEIL Paris, FRANCE
Idea Creation PUBLICIS CONSEIL Paris, FRANCE
Credits
Name Company Position
Marco Venturelli Publicis Conseil President overseeing creativity
Marco Venturelli Publicis Conseil President overseeing creativity
Marcelo Vergara Publicis Conseil Creative Director
Guillaume Sabbagh Publicis Conseil Copywriter
Corentin Salignat Publicis Conseil Copywriter
Corentin Salignat Publicis Conseil Art Direction
Guillaume Sabbagh Publicis Conseil Art Direction
Marine Badel Publicis Conseil Art Direction
Guillaume Foskolos Publicis Conseil Account Director
Gaëlle Morvan Publicis Conseil Account Manager
Laurent Enet Publicis Conseil Account Manager
Margot Zandonella Publicis Conseil Account Manager
Didier Tavares Publicis Conseil Strategic Planning
Jérôme Goldman Publicis Conseil Digital Manager
Laura Ceylan Publicis Conseil Digital Manager
Nelly Cohen Publicis Conseil TV Producer
Claire Diot Publicis Conseil Process Manager
Emmanuel Le Ber BIG Director
Emmanuel Bernard BIG Chief Operator/DOP
Pierre Rambaldi BIG Producer
Nicolas Avram BIG Production Director
Natacha Dolard BIG Post-Production Director
Sébastien Rouvière Publicis Conseil Copywriter

Cultural / Context information for the jury

In France, everybody thinks that the future belongs to electric cars, but only 7% of people are ready to buy one today. So Publicis was asked by Renault to find an idea to address the remaining restraint for an electric car purchase.

Write a short summary of the ambient work.

We created the first 100% electric vehicles city in the world. Where? In Appy. The remotest village in France. So, if switching to electric is possible here, it’s possible everywhere. To do that, we brought all-electric Renault Zoé to replace every single car of all inhabitants of Appy, for 3 years. And voila, this village officially became the first in the world driving only electric cars.