| Title | VILLAGE ELECTRIQUE |
| Brand | RENAULT |
| Product/Service | RENAULT ZOE |
| Category |
E02. Ambient Outdoor |
|
Entrant
|
PUBLICIS CONSEIL Paris, FRANCE
|
|
Idea Creation
|
PUBLICIS CONSEIL Paris, FRANCE
|
Credits
| Marco Venturelli |
Publicis Conseil |
President overseeing creativity |
| Marcelo Vergara |
Publicis Conseil |
Creative Director |
| Guillaume Sabbagh |
Publicis Conseil |
Copywriter |
| Corentin Salignat |
Publicis Conseil |
Copywriter |
| Corentin Salignat |
Publicis Conseil |
Art Direction |
| Guillaume Sabbagh |
Publicis Conseil |
Art Direction |
| Marine Badel |
Publicis Conseil |
Art Direction |
| Guillaume Foskolos |
Publicis Conseil |
Account Director |
| Gaëlle Morvan |
Publicis Conseil |
Account Manager |
| Laurent Enet |
Publicis Conseil |
Account Manager |
| Margot Zandonella |
Publicis Conseil |
Account Manager |
| Didier Tavares |
Publicis Conseil |
Strategic Planning |
| Jérôme Goldman |
Publicis Conseil |
Digital Manager |
| Laura Ceylan |
Publicis Conseil |
Digital Manager |
| Nelly Cohen |
Publicis Conseil |
TV Producer |
| Claire Diot |
Publicis Conseil |
Process Manager |
| Emmanuel Le Ber |
BIG |
Director |
| Emmanuel Bernard |
BIG |
Chief Operator/DOP |
| Pierre Rambaldi |
BIG |
Producer |
| Nicolas Avram |
BIG |
Production Director |
| Natacha Dolard |
BIG |
Post-Production Director |
| Sébastien Rouvière |
Publicis Conseil |
Copywriter |
Cultural / Context information for the jury
In France, everybody thinks that the future belongs to electric cars, but only 7% of people are ready to buy one today. So Publicis was asked by Renault to find an idea to address the remaining restraint for an electric car purchase.
Please outline the innovative elements of the work
What’s innovative about our work is that the only thing we needed to use to convince people to switch to electric was our product, the all-electric Renault Zoé.