| Title | 135€ |
| Brand | BURGER KING® FRANCE |
| Product/Service | FAST FOOD |
| Category |
A04. Travel, Leisure, Retail, Restaurants & Fast Food Chains |
|
Entrant
|
BUZZMAN Paris, FRANCE
|
|
Idea Creation
|
BUZZMAN Paris, FRANCE
|
Credits
| Georges Mohammed-Chérif |
Buzzman |
President & Executive Creative Director |
| Thomas Granger |
Buzzman |
Vice-President |
| Julien Levilain |
Buzzman |
Managing Director |
| Tristan Daltroff |
Buzzman |
Creative Director |
| Louis Audard |
Buzzman |
Creative Director |
| Vincent Tavernier |
Buzzman |
Art Director Assistant |
| Loïc Coelho |
Buzzman |
Head of Account |
| Julien Scaglione |
Buzzman |
Head of Social Media |
| Félix Brunot |
Buzzman |
Social Media Consultant |
| Arnaud Cherbonnier |
Buzzman |
Social Media Consultant |
| Amélie Juillet |
Buzzman |
Head of PR & Communication |
| Paul Renaudineau |
Buzzman |
PR & Communication Manager |
Cultural / Context information for the jury
From March 17th to May 11th, there was a lockdown in France and everyone was commanded to stay home, unless they have a really good reason to go out (eg. for work) and have a written certificate to prove it.
For those who don't and decide to go out anyway, they risk a 135€ fine.
As a powerful and responsible brand, we decided to support this important invitation to stay home for everyone's safety.
We then installed impactful billboards in our parkings (visible from the road) to tell everyone that their WHOPPER burger could cost them a lot (135€) if they are here without a good reason.
Translation. Provide a full English translation of any text.
On these billboards, people could see a WHOPPER packshot going with a price: 135€ (amount for the fine) + a baseline saying: "IT COULD COST YOU A LOT TO BE THERE WITHOUT A REASON. #StayHome".
Is the poster / billboard larger or smaller than a 6 sheet poster (1200 x 1800mm)?
Larger.
The parking's billboards size was 6000 x 1000mm.