| Title | VOICES OF BRUSSELS |
| Brand | STIB/MIVB |
| Product/Service | BRUSSELS PUBLIC TRANSPORT |
| Category |
E02. Ambient Outdoor |
|
Entrant
|
MORTIERBRIGADE Brussels, BELGIUM
|
|
Idea Creation
|
MORTIERBRIGADE Brussels, BELGIUM
|
|
Media Placement
|
MORTIERBRIGADE Brussels, BELGIUM
|
|
PR
|
MORTIERBRIGADE Brussels, BELGIUM
|
|
Production
|
MORTIERBRIGADE Brussels, BELGIUM
|
Credits
| Geoffrey Masse |
mortierbrigade |
Art Director |
| Nicolas Mouquet |
mortierbrigade |
copywriter |
Cultural / Context information for the jury
During COVID-19 lockdown in spring 2020, people of Brussels were separated from their friends and families. It was especially hard for the elderly, who have limited access to technology like Facebook Messenger, WhatsApp or video calls.
Brussels Public Transportation Company STIB has a purpose of bringing people together. We needed to stay true to our purpose and find a way to bring it to life in difficult times.
We brought Brussels citizens what they missed the most: voices of their families and friends.
Please outline the innovative elements of the work
A special electric bus was pulling up outside people's homes and played audio messages from loved ones via loudspeaker.
Instead of carrying passengers, we carried audio messages from inhabitant of Brussels intended for grandparents, family members, healthcare workers or simply the person they missed the most, so it can be played to them.
Residents just had to record audio messages on Messenger and send it to @lastib, along with the address of the recipient. That way, the bus could drive to people’s door and play the messages in the street.
Bringing the empty silent street of Brussels back to life for a little while.
We planned everyday a different route passing through every district of Brussels to deliver as most love messages as we could.