TOILET PAPER

TitleTOILET PAPER
BrandRED CROSS (IFRC)
Product/ServiceBLOOD DONATIONS
Category A07. Not-for-profit / Charity / Government
Entrant WEBER SHANDWICK Cologne, GERMANY
Idea Creation WEBER SHANDWICK Cologne, GERMANY
Production WEBER SHANDWICK Cologne, GERMANY
Post Production WEBER SHANDWICK Cologne, GERMANY
Credits
Name Company Position
James Nester Weber Shandwick Executive Creative Director
Caroline Mattias Weber Shandwick Creative / Copywriter
Luke Walker Weber Shandwick Creative Director
Tayo Gross Weber Shandwick Head of Design
Peer Lebrecht Weber Shandwick Senior Art Director
Jens Rutsch Weber Shandwick Senior Editor
Julia Kiefaber Weber Shandwick Stategy Director

Cultural / Context information for the jury

The campaign was simple enough to run in almost any country, due to the global nature of coronavirus and the panic-buying and product shortages that resulted. The supermarket shelves imagery was, however, tailored to suit the local market it ran in. For example, in some countries, market stalls are more common that supermarket shelves.

Is the poster / billboard larger or smaller than a 6 sheet poster (1200 x 1800mm)?

Larger