TEAR DOWN THIS WALL

Bronze Eurobest Award

Demo Film

Presentation Image

TitleTEAR DOWN THIS WALL
BrandTHE DDR MUSUEM
Category D05. Interactive / Immersive Experiences
Product/ServiceTEAR DOWN THIS WALL
Entrant THE DDR MUSEUM Berlin, GERMANY
Idea Creation VIRTUE Copenhagen, DENMARK
Idea Creation 2 NO SLEEP Copenhagen, DENMARK
Production BACON X Copenhagen, DENMARK
Post Production THIRTYSOUNDSGOOD Copenhagen, DENMARK
Credits
Name Company Position
Morten Grubak VIRTUE Executive Creative Director
Martin Nørgaard Furze No Sleep Executive Creative Director
Emil Asmussen VIRTUE Creative Director
Jacob Ziegler VIRTUE Senior Designer
Tao Thomsen VIRTUE Senior Copywriter
Max Siegal VIRTUE Editor
Ogi Curcic Ogi Curcic Editor
Emil Fogh VIRTUE DOP Lighting Cameraman
Francois Andrivet VIRTUE 3D Animator
Maria Cristina Sega VIRTUE 3D Animator
Tom Costello VIRTUE DOP
Heidi Baltzer VIRTUE Head of Production
Bruno Carvalho VIRTUE Agency Producer
Mark Terkelsbøl VIRTUE Intern
Nis Nørgaard Thirtysoundsgood Sound Engineer
Camilla Ploug No Sleep Senior Art Director
Lasse Selvli Bacon X Colorist
Søren Gorm Gamborg Knudsen Bacon X Conform Artist
Rune Søndergaard Bacon X Producer
Eliana Carranza-Pitcher Bacon X Executive Producer
William Løkken VIRTUE Colorist

Cultural / Context information for the jury

THOSE WHO FORGET THE PAST ARE DOOMED TO REPEAT IT 29% of Germans were born after the wall fell and have no memory of the injustice and grief it caused — and no way to imagine that it could happen again. But unfortunately, border walls are coming back: Half of the world’s border walls have been built after 2000. And the low awareness among Berlin youth is a real problem, says Klaus Schroeder (Freie Universität): "Multiple studies show that the less high school students know about the DDR, the more likely they are to have a positive image of it".

Write a short summary of the ambient work.

TEAR DOWN THE WALL IN MINECRAFT EARTH 30 years after the Mauerfall, the Berlin DDR Museum let a new generation tear down the wall —now in augmented reality. We built three iconic segments of the Wall in Minecraft Earth, the AR sequel to the popular game. Here, gamers were able to witness the wall in its full scale in Augmented Reality. And to gamify the installation, they could even take part in tearing down the oppressive wall on their favorite platform. MERGING EDUCATION WITH ENTERTAINMENT We partnered with the DDR Museum to create an exhibition space and developed a comprehensive package of teaching materials in concert with interactive learning specialists. This allowed teachers to not just drum up interest for the historical subject, but expand it into a fully immersive micro-course on the increase of border walls in our time