LOVE CONQUERS ALL

Bronze Eurobest Award
TitleLOVE CONQUERS ALL
BrandBURGER KING FINLAND
Category A04. Travel, Leisure, Retail, Restaurants & Fast Food Chains
Product/ServiceBURGER KING
Entrant TBWA\HELSINKI, FINLAND
Idea Creation TBWA\HELSINKI, FINLAND
Media Placement VIRTA HELSINKI, FINLAND
PR TBWA\HELSINKI, FINLAND
Production TBWA\HELSINKI, FINLAND
Production 2 NAPA ARTS & LICENSING AGENCY Helsinki, FINLAND
Credits
Name Company Position
Aleksi Erma TBWA\Helsinki Creative
Matti Virtanen TBWA\Helsinki Art Director
Mikko Pietilä TBWA\Helsinki Executive Creative Director
Ella Komulainen TBWA\Helsinki Account Director
Joonas Hokka TBWA\Helsinki Creative Strategist
Melissa Kuitunen TBWA\Helsinki Content Producer
Saana Sundberg TBWA\Helsinki Junior Communication Specialist
Sara Pitzén TBWA\Helsinki Junior Communication Specialist
Lara Ala-Olla TBWA\Helsinki Designer
Ville Ruokonen TBWA\Helsinki Junior Planner
Juho Ojala TBWA\Helsinki Planner
Niko Hatara TBWA\Helsinki Creative Producer
Jyrki Poutanen TBWA\Helsinki Chief Creative Officer
Ossi Hiekkala Napa Arts & Licensing Agency Illustrator
Maria Kozulya Napa Arts & Licensing Agency Account Manager
Markus Rauramo Virta Media Account Director & Strategy
Miia Backström Virta Media Digital Strategist
Enni Rantakangas Virta Media Outdoor & Print Planner
Kaisa Kasila Burger King Finland Brand Manager
Kirsi Kuoppa Burger King Finland Marketing Planner
Siru Kalpio Burger King Finland Vice President Operations

Cultural / Context information for the jury

Burger King Finland has been a partner of Helsinki Pride for several years. The rivalry between Burger King and McDonald’s spans decades, and is well-known around the world. In 2020, we turned this relationship around and buried the hatchet in celebration of love. A painting of the two mascots kissing, titled Love conquers all, was published during Helsinki Pride week. Outdoor ads displaying the painting were placed all around the city.

Is the poster / billboard larger or smaller than a 6 sheet poster (1200 x 1800mm)?

Smaller, the size of the outdoor ads was 1065 x 1895mm.