| Title | BALTASAR GOES FIRST |
| Brand | ÚBEDA CITY COUNCIL |
| Product/Service | ÚBEDA CITY COUNCIL |
| Category |
D06. Transit |
|
Entrant
|
KITCHEN Madrid, SPAIN
|
|
Idea Creation
|
KITCHEN Madrid, SPAIN
|
|
Production
|
KILL THE TV Valencia, SPAIN
|
|
Post Production
|
MCNULTY Madrid, SPAIN
|
Credits
| Iñaki Bendito |
Kitchen S.L. |
CEO |
| Gema Arias |
Kitchen S.L. |
Head of Creative Strategy |
| Nacho Tovar |
Kitchen S.L. |
Head of Brand Strategy |
| Rafa Fortis |
Kitchen S.L. |
Creative Direction |
| Iñaki Garrido |
Kitchen S.L. |
Art direction |
| Alberto Gómez |
Kitchen S.L. |
Copywriter |
| María Casado |
Kitchen S.L. |
Account Supervisor |
Cultural / Context information for the jury
The year in which an ultra-conservative party arrived at the Spanish Congress for the first time in a democracy and racist attacks reached the highest point in recent years.
Write a short summary of the ambient work.
Úbeda, a small town, changes a religious tradition, altering the Wise Men appearance order in their Christmas Parade to fight racism.