| Title | UNDERGROUND PREMIER |
| Brand | 13ÈME RUE |
| Product/Service | 13ÈME RUE |
| Category |
D06. Transit |
|
Entrant
|
BETC Paris, FRANCE
|
|
Idea Creation
|
BETC Paris, FRANCE
|
|
Production
|
BETC DIGITAL Paris, FRANCE
|
Credits
| Olivier Apers |
BETC |
Executive Creative Director |
| Guillaume Rebbot |
BETC |
Creative Director |
| David Derouet |
BETC |
Art Director |
| Alice Resseguier |
BETC |
Assistant Art Director |
| Adrian Skenderovic |
BETC |
Copywriter |
| Maxime Huyghe |
BETC Digital |
Development and Production |
| Alexis Galbourdin |
BETC Digital |
Development and Production |
| Arthur Guillaume |
BETC Digital |
Development and Production |
| Lucie Marche |
BETC Digital |
Development and Production |
| Antonin Langlade |
BETC Digital |
Development and Production |
| Matthieu Morosi |
BETC Digital |
Development and Production |
| Mathieu Laugier |
BETC |
Agency Management |
| Emmanuel Woehrel |
BETC |
Agency Management |
| Aude Devaux |
BETC |
Agency Management |
Write a short summary of the ambient work.
THE UNDERGROUND PREMIERE – The deeper you go, the more you can watch.
For the launch of the new show Trauma, where an amnesic cop discovers a woman held captive in his basement, TV channel 13ème Rue invited fans to a secret preview BELOW GROUND.
Commuters were invited to descend into the city’s deepest metro stations to discover the first episode of the show, through the first depth-contextualized display campaign. Each DOOH screen showed different immersive content based of the depth of the station and invited the public to watch the first episode: every meter below ground gave access to one minute of the show.
The gloomy metro stations became the perfect place for the premier of the dark thriller Trauma.