TORTURE

TitleTORTURE
BrandVILNIUS IMPLANTOLOGY CENTER VIC
Product/ServiceMEDICAL SERVICE
Category A02. Healthcare
Entrant NOT PERFECT Vilnius, LITHUANIA
Idea Creation NOT PERFECT Vilnius, LITHUANIA
Credits
Name Company Position
marius Lukosius Not Perfect Vilnius Creative Director
Viktorija Rumiancevaite Not Perfect Vilnius Art Director
Rocco Lombardi Rocco Lombardi Illustrator
Lukas Misevicius Not Perfect Vilnius Designer

Cultural / Context information for the jury

Sensitive teeth is a problem experienced by many people - according to research, sooner or later it affects almost every second person and turns eating into a torture. We felt that the idea of showing food as medieval torturing instruments requires a certain technique. And our choice fell on Sgraffito, (Italian: “scratched”) - a form of direct engraving which consists of putting down a preliminary surface, covering it with another, and then scratching the superficial layer away. We commissioned a well-known Italian artist Rocco Lombardi, who specializes in this technique, for this task. This led to visually rich hand-made illustrations and created distinctive look of the ads.

Is the poster / billboard larger or smaller than a 6 sheet poster (1200 x 1800mm)?

Billboards 6000 x 3000 mm