Case Film

Presentation Image

Title	CROCODILE FREE
Brand	LACOSTE
Product/Service	LACOSTE
Category	F07. Corporate Purpose & Social Responsibility
Entrant	BETC Paris, FRANCE
Idea Creation	BETC Paris, FRANCE
Production	GENERAL POP Pantin, FRANCE
Production 2	GREEN UNITED MUSIC Paris, FRANCE

Name	Company	Position
Antoinette Beatson	BETC	Executive Creative Director
Julien Deschamps	BETC	Associate Creative Director
Julien Schmitt	BETC	Art Director
Arthur Pelissier	BETC	Graphic Designer
David Campese	BETC	Copywriter
Jules Blondeau	BETC	Community Manager
Anaïs Grelet	BETC	Traffic Manager
Caroline Bouillet	NA	TV Producer
Caroline Bouillet	NA	TV Producer
General Pop General Pop	General Pop	Production
RFI RFI	RFI	Radio Production
Emmanuelle De Montesson	BETC	Agency Management
Anne-Laure Weulersse	BETC	Agency Management
Annaëlle Foy	BETC	Agency Management
Charlène Heurtebise	BETC	Agency Management
Laurene Delaunet-Lales	BETC	Agency Management

Please tell us how the brand purpose inspired the work

Lacoste wanted to demonstrate that its environmental responsibility goes beyond the simple respect of CSR charters: for them, being an actor of this industry also requires to take action, and hopefully show the way to other brands. The crocodile is one of the most famous logos in the world. It is the absolute emblem of Lacoste, creating desirability and passion among the brand's fans. Removing the beloved crocodile from polos and stores shed light on endangered species and rose awareness about their alarming condition. The Lacoste crocodile keeps on fighting for the survival of other wildlife to raise awareness on 10 other threatened species.