RECYCLE THE NOISE, SILENCE THE CITY

Short List
TitleRECYCLE THE NOISE, SILENCE THE CITY
BrandPEUGEOT
Category D03. Special Build
Product/ServicePEUGOET
Entrant BETC Paris, FRANCE
Idea Creation BETC Paris, FRANCE
Production L'ENSEMBLE Paris, FRANCE
Production 2 MAKEMEPULSE Paris, FRANCE
Credits
Name Company Position
Rémi Babinet BETC Chief Creative Officer
Antoine Choque BETC Executive Creative Director
Guillaume Rebbot BETC Creative Director
Eva Sgarro BETC Art Director
Jules Rhety BETC Copywriter
Guillaume Martin BETC Head of Strategy
Donya Bouzarjomehri BETC Engagement Planner
Adrien Torres BETC Strategic Planner
Céline Laporte BETC Traffic Manager
Alice Rolin BETC Rights Negotiator
Boris Le Berre BETC Technical Expert
Bao Tu-Ngoc BETC Senior Creative Producer
Jennifer Braux BETC Agency Producer
Nicolas Bozino NA Director
Fabien Giraud L’ensemble Head of Production
Henri Tripard BETC Agency Management
Tiphaine Du-Plessis BETC Agency management
Nicolas Rocca-Serra BETC Agency Management
Emilie Grimaldi BETC Agency management
Mathilde Sikorsky BETC Agency management

Write a short summary of the ambient work.

Our cities are getting louder. Car manufacturers play a major role in this. For Peugeot, the future of cities lies in the future of mobility. That’s why we decide to take advantage of pollution… to make it useful. The new Peugeot e-208 is the quietest electric car on the market. For its launch, we created the first billboards that turn noise pollution into electric energy in order to charge it. In other words, we recycle the noise, to silence the city. Made by thousands of efficiency improved piezoelectric sensor, we put our billboards in the loudest place in Paris to charge the new e-208. (Around 3% in 24h) Obviously the technology is experimental, but very promising. That’s why we put our R&D work in open source so engineering schools can download it and improve it for the next generations.