| Title | HAPPY MEAL BIRD BOX |
| Brand | MCDONALD'S |
| Product/Service | HAPPY MEAL |
| Category |
D03. Special Build |
|
Entrant
|
FOOD FOLK SUOMI OY Helsinki, FINLAND
|
|
Idea Creation
|
NORD DDB Helsinki, FINLAND
|
|
Media Placement
|
OMD FINLAND Helsinki, FINLAND
|
|
PR
|
NORD DDB Helsinki, FINLAND
|
|
PR 2
|
COCOMMS Helsinki, FINLAND
|
Credits
| Mats Nyström |
Food Folk Suomi Oy |
Marketing Director |
| Olli Tiainen |
Food Folk Suomi Oy |
Marketing Manager |
| Mikko Poutanen |
Food Folk Suomi Oy |
Marketing Manager |
| Heli Ryhänen |
Food Folk Suomi Oy |
Communications Director |
| Ari Lamminen |
Food Folk Suomi Oy |
Marketing Co-ordinator |
| Kalle Wallin |
Nord DDB |
Creative Director |
| Olli-Pekka Sipilä |
Nord DDB |
Client Director |
| Markus Malmberg |
Nord DDB |
Copywriter |
| Henrietta Tastula |
Nord DDB |
Creative Strategist |
| Antti Einiö |
Nord DDB |
Copywriter |
| Ville Koivisto |
Nord DDB |
Project Director |
| Niina Tuominen |
Nord DDB |
Project Director |
| Kati Koivupalo |
Nord DDB |
Graphic Designer |
| Samuel Glithero |
Nord DDB |
Graphic Designer |
| Tero Ahonen |
Nord DDB |
Creative |
| Satu Ylikortes |
OMD |
Client Director |
| Iiris Antinoja |
OMD |
Client Manager |
| Niki Säilä |
OMD |
Strategist |
Cultural / Context information for the jury
Finns have a long tradition of building simple DIY nest boxes for small nesting birds. The Finnish law allows installing these nest boxes almost anywhere in the nature, including public recreational areas.
Write a short summary of the ambient work.
In September, McDonald’s gave out 1,400 DIY nest boxes for Happy Meal buyers. The nest box kits were assembled by the customers and installed into the nature.