HAPPY MEAL BIRD BOX

TitleHAPPY MEAL BIRD BOX
BrandMCDONALD'S
Product/ServiceHAPPY MEAL
Category D03. Special Build
Entrant FOOD FOLK SUOMI OY Helsinki, FINLAND
Idea Creation NORD DDB Helsinki, FINLAND
Media Placement OMD FINLAND Helsinki, FINLAND
PR NORD DDB Helsinki, FINLAND
PR 2 COCOMMS Helsinki, FINLAND
Credits
Name Company Position
Mats Nyström Food Folk Suomi Oy Marketing Director
Olli Tiainen Food Folk Suomi Oy Marketing Manager
Mikko Poutanen Food Folk Suomi Oy Marketing Manager
Heli Ryhänen Food Folk Suomi Oy Communications Director
Ari Lamminen Food Folk Suomi Oy Marketing Co-ordinator
Kalle Wallin Nord DDB Creative Director
Olli-Pekka Sipilä Nord DDB Client Director
Markus Malmberg Nord DDB Copywriter
Henrietta Tastula Nord DDB Creative Strategist
Antti Einiö Nord DDB Copywriter
Ville Koivisto Nord DDB Project Director
Niina Tuominen Nord DDB Project Director
Kati Koivupalo Nord DDB Graphic Designer
Samuel Glithero Nord DDB Graphic Designer
Tero Ahonen Nord DDB Creative
Satu Ylikortes OMD Client Director
Iiris Antinoja OMD Client Manager
Niki Säilä OMD Strategist

Cultural / Context information for the jury

Finns have a long tradition of building simple DIY nest boxes for small nesting birds. The Finnish law allows installing these nest boxes almost anywhere in the nature, including public recreational areas.

Write a short summary of the ambient work.

In September, McDonald’s gave out 1,400 DIY nest boxes for Happy Meal buyers. The nest box kits were assembled by the customers and installed into the nature.