HERVÉ

TitleHERVÉ
BrandLESFURETS
Product/ServiceFINANCIAL SERVICES / INSURANCE COMPARISON WEBSITE
Category A06. Consumer Services / Business to Business
Entrant BELLE PARIS, FRANCE
Idea Creation BELLE PARIS, FRANCE
Media Placement BBO MEDIA GROUP Paris, FRANCE
Credits
Name Company Position
PIERRE DUQUESNOY BELLE Executive Creative Director
NIELS MARQUEYSSAT BELLE Copywriter
VINCENT REQUILLART BELLE Art Director
JONATHAN KAGANE BELLE Planning Director
SOLENE MADEC BELLE CEO
AMELIE BRETON BELLE Brand Manager
ISABELLE DRAY BELLE Agency Producer

Cultural / Context information for the jury

In France, all cars featured in ads drive without the required green insurance sticker so we hijacked car ads to remind that insurance is not optional.

Translation. Provide a full English translation of any text.

Gorgeous car! But where's the insurance vignette? And yet lesfurets makes is so simple to find the best car insurance #vignettegame You can always count on lesfurets

Is the poster / billboard larger or smaller than a 6 sheet poster (1200 x 1800mm)?

Yes