SOCIAL DISTANCING WHOPPER

TitleSOCIAL DISTANCING WHOPPER
BrandBURGER KING
Product/ServiceSOCIAL DISTANCING WHOPPER
Category D05. Interactive / Immersive Experiences
Entrant WUNDERMAN THOMPSON Milan, ITALY
Idea Creation WUNDERMAN THOMPSON Milan, ITALY
PR WUNDERMAN THOMPSON Milan, ITALY
Production WUNDERMAN THOMPSON Milan, ITALY
Credits
Name Company Position
Lorenzo Crespi Wunderman Thompson Chief Creative Officer
Pas Frezza Wunderman Thompson Creative Director
Luca Iannucci Wunderman Thompson Creative Director
Giuseppe Stigliano Wunderman Thompson Chief Executive Officer
Laura Vimercati Burger King Marketing Director
Chiara Camerini Burger King Marketing Manager
Serena Wieland Burger King Marketing Manager
Morgan Storti Wunderman Thompson Production Designer
Marta Armando Wunderman Thompson Agency Producer
Alessandro De Leo Alessandro De Leo Director
Gigi Cassano Movie Magic Director 2
Ruggero Andreozzi Ruggero Andreozzi Speaker
The FoolishMouse by MaxH The FoolishMouse by MaxH Music Artist
Matteo Bellisario Wunderman Thompson Account Manager
Luca Santagati Wunderman Thompson Account Executive

Cultural / Context information for the jury

After three months of total confinement caused by Covid19, Italian people were finally free to move around. However, to preserve public health, the Government had established some new rules. The most important, to keep at least one meter apart from one another.

Write a short summary of the ambient work.

After the lockdown period, people had a great desire to eat out but the need for safety was even greater. In response to this and in celebration of their restaurants reopening, Burger King introduced a special OOH, a sandwich: the Social Distancing Whopper. Their iconic classic made with three times the onions to ensure others keep a safe distance. The Social Distancing Whopper has been available at all the Burger King restaurants and via delivery since the day lockdown ended. Launched through a social and digital campaign along with OOH and in-store posters.