Title Brand Product / Service Entrant Company Location Idea Creation Company Location PR Location Award
A02 Healthcare
A HARD PILL TO SWALLOW
APOTEK HJÄRTAT
APOTEK HJÄRTAT
ÅKESTAM HOLST Stockholm SWEDEN ÅKESTAM HOLST
Stockholm
SWEDEN ÅKESTAM HOLST Stockholm SWEDEN
Grand Prix
A03 Durable Consumer Goods including Automotive
ETERNAL RUN
ASICS
ASICS GLIDERIDE
EDELMAN London UNITED KINGDOM EDELMAN
London
UNITED KINGDOM EDELMAN London UNITED KINGDOM
Short List
A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
THE MOLDY WHOPPER
BURGER KING
THE WHOPPER
INGO Stockholm SWEDEN INGO
Stockholm
DAVID
Miami
PUBLICIS ROMANIA
Bucharest
SWEDEN
USA
ROMANIA
INGO Stockholm / DAVID Miami SWEDEN / USA
Gold
A06 Consumer Services / Business to Business
THE TOWER
VOLVO TRUCKS
TRUCKS
FORSMAN & BODENFORS Gothenburg SWEDEN FORSMAN & BODENFORS
Gothenburg
SWEDEN FORSMAN & BODENFORS Gothenburg SWEDEN
Bronze
A07 Not-for-profit / Charity / Government
3919
SIG (SERVICE D'INFORMATION DU GOUVERNEMENT)
SIG
BETC Paris FRANCE BETC
Paris
FRANCE BETC Paris FRANCE
Silver
B04 Content Creation & Production
ETERNAL RUN
ASICS
ASICS GLIDERIDE
EDELMAN London UNITED KINGDOM EDELMAN
London
UNITED KINGDOM EDELMAN London UNITED KINGDOM
Bronze
B06 Innovative Use of Influencers
-60% CULTURE
STATE OF THE ARTS
FLEMISH ART
BBDO BELGIUM Brussels BELGIUM BBDO BELGIUM
Brussels
BELGIUM BBDO BELGIUM Brussels BELGIUM
Short List
C01 Research, Data & Analytics
THE MOST CO2-FRIENDLY ROUTE
NESTE
NESTE FUELS
HASAN & PARTNERS Helsinki FINLAND HASAN & PARTNERS
Helsinki
FINLAND HASAN & PARTNERS Helsinki FINLAND
Bronze
D02 Use of Events & Stunts
ETERNAL RUN
ASICS
ASICS GLIDERIDE
EDELMAN London UNITED KINGDOM EDELMAN
London
UNITED KINGDOM EDELMAN London UNITED KINGDOM
Short List
EURYTHENES PLASTICUS
WWF GERMANY
THE NEW SPECIES EURYTHENES PLASTICUS
BBDO Düsseldorf GERMANY BBDO
Düsseldorf
GERMANY BBDO Düsseldorf GERMANY
Short List
CROCODILE FREE
LACOSTE
LACOSTE
BETC Paris FRANCE BETC
Paris
FRANCE BETC Paris FRANCE
Short List
D05 Use of Technology
THE POLITE TYPE
TIETOEVRY
IT SERVICES
TBWA\HELSINKI FINLAND TBWA\HELSINKI
FINLAND TBWA\HELSINKI FINLAND
Short List
.COMDOM
TELENET
COMMERCIAL PUBLIC SERVICES
WUNDERMAN THOMPSON Antwerp BELGIUM WUNDERMAN THOMPSON
Antwerp
BELGIUM WUNDERMAN THOMPSON Antwerp BELGIUM
Silver
E01 Corporate Image, Communication & Reputation Management
BLACK FRIDAY RE(SALE)
IKEA DENMARK
IKEA DENMARK
HJALTELIN STAHL, PART OF ACCENTURE INTERACTIVE Copenhagen DENMARK HJALTELIN STAHL, PART OF ACCENTURE INTERACTIVE
Copenhagen
DENMARK HJALTELIN STAHL, PART OF ACCENTURE INTERACTIVE Copenhagen DENMARK
Short List
E02 Public Affairs & Lobbying
WHAT'S YOUR NUMBER?
GERMAN MINISTRY
GENDERED VIOLENCE AWARENESS AND SUPPORT
EDELMAN Berlin GERMANY EDELMAN
Berlin
GERMANY EDELMAN Berlin GERMANY
Short List
E05 Sponsorship & Brand Partnership
ZERO EXCLUSION
NESTE & MANTSINEN
MANTSINEN 300
KURIO, THE SOCIAL MEDIA AGENCY Helsinki FINLAND KURIO, THE SOCIAL MEDIA AGENCY
Helsinki
FINLAND KURIO, THE SOCIAL MEDIA AGENCY Helsinki FINLAND
Short List
F01 Integrated Campaign led by PR
THE MOLDY WHOPPER
BURGER KING
THE WHOPPER
INGO Stockholm SWEDEN INGO
Stockholm
DAVID
Miami
PUBLICIS ROMANIA
Bucharest
SWEDEN
USA
ROMANIA
INGO Stockholm / DAVID Miami SWEDEN / USA
Gold
EURYTHENES PLASTICUS
WWF GERMANY
THE NEW SPECIES EURYTHENES PLASTICUS
BBDO Düsseldorf GERMANY BBDO
Düsseldorf
GERMANY BBDO Düsseldorf GERMANY
Silver
G01 Local Brand
HELPY HOUR
FEDCAFÉ
THE INDEPENDENT FEDERATION OF BELGIAN CAFE'S.
HAPPINESS BRUSSELS / AN FCB ALLIANCE BELGIUM HAPPINESS BRUSSELS / AN FCB ALLIANCE
BELGIUM HAPPINESS BRUSSELS / AN FCB ALLIANCE BELGIUM
Silver
G03 Single-market Campaign
3919
SIG (SERVICE D'INFORMATION DU GOUVERNEMENT)
SIG
BETC Paris FRANCE BETC
Paris
FRANCE BETC Paris FRANCE
Short List
G05 Cultural Insight
ALL AT ONCE
TOCHKA BANK
TOCHKA'S BANKING SERVICES
VOSKHOD Ekaterinburg RUSSIA VOSKHOD
Ekaterinburg
RUSSIA VOSKHOD Ekaterinburg RUSSIA
Bronze
N23. A FRAGRANCE BASED ON REAL EVENTS
NOVAYA GAZETA
THE BOYCOTT OF THE OPENING OF THE PERFUME BOUTIQUE IN THE "THE HOUSE OF EXECUTIO
ACTION Moscow RUSSIA ACTION
Moscow
RUSSIA ACTION Moscow RUSSIA
Bronze
G06 Breakthrough on a Budget
HELPY HOUR
FEDCAFÉ
THE INDEPENDENT FEDERATION OF BELGIAN CAFE'S.
HAPPINESS BRUSSELS / AN FCB ALLIANCE BELGIUM HAPPINESS BRUSSELS / AN FCB ALLIANCE
BELGIUM HAPPINESS BRUSSELS / AN FCB ALLIANCE BELGIUM
Bronze
G07 Corporate Purpose & Social Responsibility
COURAGE IS BEAUTIFUL
DOVE
GLOBAL PERSONAL CARE BRAND
OGILVY London UNITED KINGDOM OGILVY
London
OGILVY
Toronto
UNITED KINGDOM
CANADA
OGILVY London / OGILVY Toronto UNITED KINGDOM / CANADA
Short List
A HARD PILL TO SWALLOW
APOTEK HJÄRTAT
APOTEK HJÄRTAT
ÅKESTAM HOLST Stockholm SWEDEN ÅKESTAM HOLST
Stockholm
SWEDEN ÅKESTAM HOLST Stockholm SWEDEN
Silver
EURYTHENES PLASTICUS
WWF GERMANY
THE NEW SPECIES EURYTHENES PLASTICUS
BBDO Düsseldorf GERMANY BBDO
Düsseldorf
GERMANY BBDO Düsseldorf GERMANY
Gold
CROCODILE FREE
LACOSTE
LACOSTE
BETC Paris FRANCE BETC
Paris
FRANCE BETC Paris FRANCE
Short List
THE MOST CO2-FRIENDLY ROUTE
NESTE
NESTE FUELS
HASAN & PARTNERS Helsinki FINLAND HASAN & PARTNERS
Helsinki
FINLAND HASAN & PARTNERS Helsinki FINLAND
Short List