Eurobest 2022

2020 PR

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Title Brand Product / Service	Entrant Company	Location	Idea Creation Company	Location	PR	Location	Award
B06 Innovative Use of Influencers
THE UNWANTED SHAPES MEO / CORPORATE SOCIAL RESPONSABILITY	PARTNERS Lisbon	PORTUGAL	PARTNERS Lisbon	PORTUGAL
FOUNDATION PORTRAITS AVON / AVON POWER STAY FOUNDATION	PROOF. Sofia	BULGARIA	PROOF. Sofia	BULGARIA	PROOF. Sofia	BULGARIA
SOUNDS OF HOME HSBC / HSBC	EDELMAN London	UNITED KINGDOM	EDELMAN London	UNITED KINGDOM	EDELMAN London	UNITED KINGDOM
CELEBRITY HUNTED AMAZON PRIME VIDEO / TV SHOW	HELLO Milan	ITALY	HELLO Milan	ITALY
C01 Research, Data & Analytics
THE MOST CO2-FRIENDLY ROUTE NESTE / NESTE FUELS	HASAN & PARTNERS Helsinki	FINLAND	HASAN & PARTNERS Helsinki	FINLAND	HASAN & PARTNERS Helsinki	FINLAND	Bronze
WATER INDEX RECKITT BENCKISER TURKEY / FINISH DISHWASHER DETERGENT	HAVAS TURKEY Istanbul	TURKEY	HAVAS TURKEY Istanbul	TURKEY	CORA COMMUNICATIONS İstanbul	TURKEY
C02 PR Effectiveness
FORTUM CIRCO® HANDLE FORTUM / FORTUM CIRCO® RECYCLED PLASTIC	TBWA\HELSINKI	FINLAND	TBWA\HELSINKI	FINLAND	TBWA\HELSINKI	FINLAND
D01 Media Relations
BARILLA - THE ROOFTOP MATCH BARILLA / PASTA BARILLA	WE ARE SOCIAL Milan	ITALY	WE ARE SOCIAL Milan	ITALY	HILL+KNOWLTON STRATEGIES Milan	ITALY
D02 Use of Events & Stunts
ETERNAL RUN ASICS / ASICS GLIDERIDE	EDELMAN London	UNITED KINGDOM	EDELMAN London	UNITED KINGDOM	EDELMAN London	UNITED KINGDOM	Short List
CROCODILE FREE LACOSTE / LACOSTE	BETC Paris	FRANCE	BETC Paris	FRANCE			Short List
THE DIGITAL WEEKEND OF THE MUSEUMS FACEBOOK / MUSEUMS IN GERMANY	PHILIPP UND KEUNTJE Hamburg	GERMANY	PHILIPP UND KEUNTJE Hamburg	GERMANY
SISTERNA TAVERNA: THE WORST-CASE SCENARIO CAFÉ THE NORWEGIAN DIRECTORATE FOR CIVIL PROTECTION (DSB) / ADVICE ON SELF-PREPAREDNESS	GEELMUYDEN KIESE Oslo	NORWAY	GEELMUYDEN KIESE Oslo	NORWAY	GEELMUYDEN KIESE Oslo	NORWAY
AN AIRPORT BIRTHDAY STUNT TO REMEMBER BUDAPEST AIRPORT / FERENC LISZT INTERNATIONAL AIRPORT	LOUNGE COMMUNICATION Budapest	HUNGARY	LOUNGE COMMUNICATION Budapest	HUNGARY	LOUNGE COMMUNICATION Budapest	HUNGARY
THE CLOCK IS TICKING NORSK VIND / ONSHORE WIND	TRY REKLAME Oslo	NORWAY	TRY REKLAME Oslo	NORWAY	TRY REKLAME Oslo	NORWAY
HAPPY MEAL SENIOR MCDONALD'S / HAPPY MEAL	NORD DDB Stockholm	SWEDEN	NORD DDB Stockholm	SWEDEN	NORD DDB Stockholm	SWEDEN
THE UNWANTED SHAPES MEO / CORPORATE SOCIAL RESPONSABILITY	PARTNERS Lisbon	PORTUGAL	PARTNERS Lisbon	PORTUGAL
EURYTHENES PLASTICUS WWF GERMANY / THE NEW SPECIES EURYTHENES PLASTICUS	BBDO Düsseldorf	GERMANY	BBDO Düsseldorf	GERMANY	WILDSTYLE NETWORK Dresden	GERMANY	Short List
COBBLESTONE TRIBUTE HET NIEUWSBLAD / HET NIEUWBLAD	LDV UNITED Antwerp	BELGIUM	LDV UNITED Antwerp	BELGIUM
PLADDLING CARLSBERG / NON ALCOHOLIC BEER	CARLSBERG SVERIGE AB Falkenberg	SWEDEN	BCW Stockholm	SWEDEN	BCW Stockholm	SWEDEN
THE BANKNOTE CONCERTS SAMSUNG ELECTRONICS ROMANIA / DARE BY SAMSUNG	SAMSUNG ELECTRONICS ROMANIA Bucharest	ROMANIA	LEO BURNETT Bucharest	ROMANIA	MSL THE PRACTICE Bucharest	ROMANIA
1 OUT OF 9 PINK RIBBON / PINK RIBBON	MORTIERBRIGADE Brussels	BELGIUM	MORTIERBRIGADE Brussels	BELGIUM
D03 Launch / Re-launch
THE TOWER VOLVO TRUCKS / TRUCKS	FORSMAN & BODENFORS Gothenburg	SWEDEN	FORSMAN & BODENFORS Gothenburg	SWEDEN
CELEBRITY HUNTED AMAZON PRIME VIDEO / TV SHOW	HELLO Milan	ITALY	HELLO Milan	ITALY
D05 Use of Technology
.COMDOM TELENET / COMMERCIAL PUBLIC SERVICES	WUNDERMAN THOMPSON Antwerp	BELGIUM	WUNDERMAN THOMPSON Antwerp	BELGIUM	OONA Antwerp	BELGIUM	Silver
THE POLITE TYPE TIETOEVRY / IT SERVICES	TBWA\HELSINKI	FINLAND	TBWA\HELSINKI	FINLAND	TBWA\HELSINKI	FINLAND	Short List
TEXT FOR HUMANITY SINCH / SINCH - B2B CLOUD COMMUNICATIONS PLATFORM	EDELMAN London	UNITED KINGDOM	EDELMAN London	UNITED KINGDOM	EDELMAN London	UNITED KINGDOM
REMOTE TOURISM VISIT FAROE ISLANDS / THE FAROE ISLANDS	MENSCH Copenhagen	DENMARK	MENSCH Copenhagen	DENMARK	MENSCH Copenhagen VERIZON Copenhagen	DENMARK
BEACH MODE TRYGG-HANSA / INSURANCE	BCW Stockholm	SWEDEN	BCW Stockholm	SWEDEN	BCW Stockholm	SWEDEN
E01 Corporate Image, Communication & Reputation Management
BLACK FRIDAY RE(SALE) IKEA DENMARK / IKEA DENMARK	HJALTELIN STAHL, PART OF ACCENTURE INTERACTIVE Copenhagen	DENMARK	HJALTELIN STAHL, PART OF ACCENTURE INTERACTIVE Copenhagen	DENMARK			Short List
THE INVISIBLE STORE BOTTEGA VENETA / BOTTEGA VENETA	PUBLICIS ITALY Milan	ITALY	PUBLICIS ITALY Milan INDEPENDENT IDEAS Milan	ITALY
PLADDLING CARLSBERG / NON ALCOHOLIC BEER	CARLSBERG SVERIGE AB Falkenberg	SWEDEN	BCW Stockholm	SWEDEN	BCW Stockholm	SWEDEN
E02 Public Affairs & Lobbying
WHAT'S YOUR NUMBER? GERMAN MINISTRY / GENDERED VIOLENCE AWARENESS AND SUPPORT	EDELMAN Berlin	GERMANY	EDELMAN Berlin	GERMANY	EDELMAN Berlin	GERMANY	Short List
E05 Sponsorship & Brand Partnership
ZERO EXCLUSION NESTE & MANTSINEN / MANTSINEN 300	KURIO, THE SOCIAL MEDIA AGENCY Helsinki	FINLAND	KURIO, THE SOCIAL MEDIA AGENCY Helsinki	FINLAND	HASAN COMMS Helsinki THE HONEY PARTNERSHIP London	FINLAND UNITED KINGDOM	Short List
THE MAIN SPONSOR INTERN SVENSKA SPEL / EUROJACKPOT	JUNG RELATIONS Stockholm	SWEDEN	JUNG RELATIONS Stockholm	SWEDEN	JUNG RELATIONS Stockholm	SWEDEN
HOTEL CALIFORNIA VOLKSWAGEN COMMERCIAL VEHICLES / CALIFORNIA CAMPER VANS	ABBY PRIEST Stockholm	SWEDEN	ABBY PRIEST Stockholm	SWEDEN	ABBY PRIEST Stockholm	SWEDEN
IMPOSSIBLE GAMES FORTUM / NONE	TRIGGER OSLO	NORWAY	TRIGGER OSLO	NORWAY	TRIGGER OSLO Oslo BISLETT GAMES	NORWAY
SAVE OUR SHIRT PADDY POWER / PADDY POWER BRAND	OCTAGON UK London	UNITED KINGDOM	OCTAGON UK London VCCP London	UNITED KINGDOM	VCCP London	UNITED KINGDOM
F01 Integrated Campaign led by PR
EURYTHENES PLASTICUS WWF GERMANY / THE NEW SPECIES EURYTHENES PLASTICUS	BBDO Düsseldorf	GERMANY	BBDO Düsseldorf	GERMANY	WILDSTYLE NETWORK Dresden	GERMANY	Silver
EARN THE JERSEY ADIDAS / SWEDISH NATIONAL TEAM JERSEY (ADIDAS)	M&C SAATCHI Stockholm	SWEDEN	M&C SAATCHI Stockholm	SWEDEN	PART PROJECTS Stockholm	SWEDEN
THE MOLDY WHOPPER BURGER KING / THE WHOPPER	INGO Stockholm	SWEDEN	INGO Stockholm DAVID Miami PUBLICIS ROMANIA Bucharest	SWEDEN USA ROMANIA			Gold
PREEMPTIVE STRIKE THE COUNTY ADMINISTRATIVE BOARD / HELP LINE	PRIME WEBER SHANDWICK Stockholm	SWEDEN	PRIME WEBER SHANDWICK Stockholm	SWEDEN	PRIME WEBER SHANDWICK Stockholm	SWEDEN
G01 Local Brand
THE CHEF USACHEVSKY MARKET / USACHEVSKY MARKET	ART UNION Moscow	RUSSIA	ART UNION Moscow	RUSSIA	EXPLOSIVE PR Moscow	RUSSIA
NOT SO WHITE GUIDE HALEBOP / HALEBOP NOT SHO WHITE GUIDE	OBEYA PR Stockholm	SWEDEN	OBEYA PR Stockholm WAVEMAKER Stockholm	SWEDEN	OBEYA PR Stockholm	SWEDEN
BEACH MODE TRYGG-HANSA / INSURANCE	BCW Stockholm	SWEDEN	BCW Stockholm	SWEDEN	BCW Stockholm	SWEDEN
HELPY HOUR FEDCAFÉ / THE INDEPENDENT FEDERATION OF BELGIAN CAFE'S.	HAPPINESS BRUSSELS / AN FCB ALLIANCE	BELGIUM	HAPPINESS BRUSSELS / AN FCB ALLIANCE	BELGIUM	HAPPINESS BRUSSELS / AN FCB ALLIANCE	BELGIUM	Silver
G03 Single-market Campaign
3919 SIG (SERVICE D'INFORMATION DU GOUVERNEMENT) / SIG	BETC Paris	FRANCE	BETC Paris	FRANCE			Short List
#UNHATEWOMEN TERRE DES FEMMES / WOMEN'S RIGHTS	PHILIPP UND KEUNTJE Hamburg	GERMANY	PHILIPP UND KEUNTJE Hamburg	GERMANY
NOT SO WHITE GUIDE HALEBOP / HALEBOP NOT SHO WHITE GUIDE	OBEYA PR Stockholm	SWEDEN	OBEYA PR Stockholm WAVEMAKER Stockholm	SWEDEN	OBEYA PR Stockholm	SWEDEN
THE ELECTRIC REVOLUTION E.ON / -	E.ON SVERIGE Malmö	SWEDEN	EHRENSTRAHLE Malmö	SWEDEN	EHRENSTRAHLE Malmö	SWEDEN
1 OUT OF 9 PINK RIBBON / PINK RIBBON	MORTIERBRIGADE Brussels	BELGIUM	MORTIERBRIGADE Brussels	BELGIUM

C01 Research, Data & Analytics
THE MOST CO2-FRIENDLY ROUTE
NESTE / NESTE FUELS

HASAN & PARTNERS Helsinki

FINLAND

HASAN & PARTNERS
Helsinki

FINLAND

Bronze
WATER INDEX
RECKITT BENCKISER TURKEY / FINISH DISHWASHER DETERGENT

HAVAS TURKEY Istanbul

TURKEY

CORA COMMUNICATIONS
İstanbul

TURKEY

C02 PR Effectiveness
FORTUM CIRCO® HANDLE
FORTUM / FORTUM CIRCO® RECYCLED PLASTIC

TBWA\HELSINKI

FINLAND

TBWA\HELSINKI

FINLAND

D02 Use of Events & Stunts
ETERNAL RUN
ASICS / ASICS GLIDERIDE

EDELMAN London

UNITED KINGDOM

EDELMAN
London

UNITED KINGDOM

Short List
CROCODILE FREE
LACOSTE / LACOSTE

BETC Paris

FRANCE

Short List
THE DIGITAL WEEKEND OF THE MUSEUMS
FACEBOOK / MUSEUMS IN GERMANY

PHILIPP UND KEUNTJE Hamburg

GERMANY
SISTERNA TAVERNA: THE WORST-CASE SCENARIO CAFÉ
THE NORWEGIAN DIRECTORATE FOR CIVIL PROTECTION (DSB) / ADVICE ON SELF-PREPAREDNESS

GEELMUYDEN KIESE Oslo

NORWAY

GEELMUYDEN KIESE
Oslo

NORWAY
AN AIRPORT BIRTHDAY STUNT TO REMEMBER
BUDAPEST AIRPORT / FERENC LISZT INTERNATIONAL AIRPORT

LOUNGE COMMUNICATION Budapest

HUNGARY

LOUNGE COMMUNICATION
Budapest

HUNGARY
THE CLOCK IS TICKING
NORSK VIND / ONSHORE WIND

TRY REKLAME Oslo

NORWAY

TRY REKLAME
Oslo

NORWAY
HAPPY MEAL SENIOR
MCDONALD'S / HAPPY MEAL

NORD DDB Stockholm

SWEDEN

NORD DDB
Stockholm

SWEDEN
THE UNWANTED SHAPES
MEO / CORPORATE SOCIAL RESPONSABILITY

PARTNERS Lisbon

PORTUGAL
EURYTHENES PLASTICUS
WWF GERMANY / THE NEW SPECIES EURYTHENES PLASTICUS

BBDO Düsseldorf

GERMANY

WILDSTYLE NETWORK
Dresden

GERMANY

Short List
COBBLESTONE TRIBUTE
HET NIEUWSBLAD / HET NIEUWBLAD

LDV UNITED Antwerp

BELGIUM
PLADDLING
CARLSBERG / NON ALCOHOLIC BEER

CARLSBERG SVERIGE AB Falkenberg

SWEDEN

BCW Stockholm

SWEDEN

BCW
Stockholm

SWEDEN
THE BANKNOTE CONCERTS
SAMSUNG ELECTRONICS ROMANIA / DARE BY SAMSUNG

SAMSUNG ELECTRONICS ROMANIA Bucharest

ROMANIA

LEO BURNETT Bucharest

ROMANIA

MSL THE PRACTICE
Bucharest

ROMANIA
1 OUT OF 9
PINK RIBBON / PINK RIBBON

MORTIERBRIGADE Brussels

BELGIUM

D03 Launch / Re-launch
THE TOWER
VOLVO TRUCKS / TRUCKS

FORSMAN & BODENFORS Gothenburg

SWEDEN
CELEBRITY HUNTED
AMAZON PRIME VIDEO / TV SHOW

HELLO Milan

ITALY

E02 Public Affairs & Lobbying
WHAT'S YOUR NUMBER?
GERMAN MINISTRY / GENDERED VIOLENCE AWARENESS AND SUPPORT

EDELMAN Berlin

GERMANY

EDELMAN
Berlin

GERMANY

Short List