2020 Print & Publishing

BUGGY

TitleBUGGY
BrandDULUX
Product/ServiceScuff Resist Technology
Category A01. Fast Moving Consumer Goods
Entrant MULLENLOWE LONDON, UNITED KINGDOM
Idea Creation MULLENLOWE LONDON, UNITED KINGDOM
Production ANGELA WOODS AGENCY London, UNITED KINGDOM
Credits
Name Company Position
Jose-Miguel Sokoloff Mullenlowe Group Chief Creative Officer
Alex Okada MullenLowe London Creative Director
Katrina Encanto MullenLowe London Creative Director
Edgar Galang MullenLowe London Creative Director
Rebecca Harrison MullenLowe London Business Director
Carys Badrick MullenLowe London Agency Producer
Jennifer Bates MullenLowe London Account Manager
Bruno Carramaschi MullenLowe London Strategist
Aaron Tilley Angela Woods Photographer

Cultural / Context information for the jury

Dulux Easycare Anti-Scuff is an innovative new wall paint that is extremely resistant to scuffs and black marks. It is a pioneer in terms of introducing this technology, as there was no other product in the market with the same benefit. Scuffs occur easily but are difficult to remove, and this can be a source of stress for people hoping their walls would stand the test of time and daily life. So we depicted a “scuff-free world" where objects bounce off your walls like balloons, leaving no marks.