2020 Print & Publishing

ALICE

TitleALICE
BrandLEYA PUBLISHING
Product/ServiceEBOOKS
Category A05. Media / Entertainment
Entrant BAR OGILVY Lisbon, PORTUGAL
Idea Creation BAR OGILVY Lisbon, PORTUGAL
Production STUDIO NUTS Lisbon, PORTUGAL
Credits
Name Company Position
Diogo Anahory Bar Ogilvy Portugal Executive Creative Director
Jose Bomtempo Bar Ogilvy Portugal Executive Creative Director
Joao Amaral Bar Ogilvy Portugal Creative Director
Nuno Rica Bar Ogilvy Portugal Creative Director
Matilde Parreira Bar Ogilvy Portugal Account Director
Nuno Calado Bar Ogilvy Portugal Producer
Helena Peres Bar Ogilvy Portugal Art Finalist

Cultural / Context information for the jury

In counterpoint to all messages urging people to stay at home during the lockdown caused by the Covid-19 pandemic, Leya launched a campaign encouraging them to step outside. How? By reading a book.