2020 Print & Publishing

TRUMP'S CLIMATE CHANGE OF MIND

TitleTRUMP'S CLIMATE CHANGE OF MIND
BrandNOVENTI HEALTH SE
Product/ServiceNOVENTI HEALTH SE
Category A02. Healthcare
Entrant AVANTGARDE GESELLSCHAFT FÜR KOMMUNIKATION Munich, GERMANY
Idea Creation AVANTGARDE GESELLSCHAFT FÜR KOMMUNIKATION Munich, GERMANY
Media Placement AVANTGARDE GESELLSCHAFT FÜR KOMMUNIKATION Munich, GERMANY
PR AVANTGARDE GESELLSCHAFT FÜR KOMMUNIKATION Munich, GERMANY
Production AVANTGARDE GESELLSCHAFT FÜR KOMMUNIKATION Munich, GERMANY
Credits
Name Company Position
Tim Strathus Avantgarde Gesellschaft für Kommunikation mbH Chief Creative Officer
Martin Jüstel Avantgarde Gesellschaft für Kommunikation Creative Director
Adrian Jaeschke Avantgarde Gesellschaft für Kommunikation mbH Creative Director
Silvio Dr. Kusche NOVENTI Health SE CMO
Alexandra Freiberger Avantgarde Gesellschaft für Kommunikation mbH Senior Project Manager

Cultural / Context information for the jury

NOVENTI is Germany ́s market leader for digital healthcare and the largest pharmacy enterprise resource planning organization. The core target groups are pharmacies, other service providers, nursing services, and physicians. Alongside secure financing, the group also offers its network platform, which promotes vital sharing of knowledge and expertise across companies. Sustainability is one of the core principles in the group strategy. Therefore, receiving an invitation to the UN Climate Action Summit 2019 in New York as a representative of Germany was not only an honor but also a great opportunity to share our mindset with the world.By getting an invitation to the UN Climate Action Summit, NOVENTI had a great chance to share its climate neutral approach with some of the biggest names in politics and society. We decided to use this opportunity as a marketing stunt to let even more people know about the purpose of NOVENTI.