Title	TRUMP'S CLIMATE CHANGE OF MIND
Brand	NOVENTI HEALTH SE
Product/Service	NOVENTI HEALTH SE
Category	D07. Corporate Purpose & Social Responsibility
Entrant	AVANTGARDE GESELLSCHAFT FÜR KOMMUNIKATION Munich, GERMANY
Idea Creation	AVANTGARDE GESELLSCHAFT FÜR KOMMUNIKATION Munich, GERMANY
Media Placement	AVANTGARDE GESELLSCHAFT FÜR KOMMUNIKATION Munich, GERMANY
PR	AVANTGARDE GESELLSCHAFT FÜR KOMMUNIKATION Munich, GERMANY
Production	AVANTGARDE GESELLSCHAFT FÜR KOMMUNIKATION Munich, GERMANY

Name	Company	Position
Tim Strathus	Avantgarde Gesellschaft für Kommunikation mbH	Chief Creative Officer
Martin Jüstel	Avantgarde Gesellschaft für Kommunikation	Creative Director
Adrian Jaeschke	Avantgarde Gesellschaft für Kommunikation mbH	Creative Director
Silvio Dr. Kusche	NOVENTI Health SE	CMO
Alexandra Freiberger	Avantgarde Gesellschaft für Kommunikation mbH	Senior Project Manager

Please tell us how the brand purpose inspired the work

NOVENTI is Germany ́s market leader for digital healthcare and the largest pharmacy enterprise resource planning organization. The core target groups are pharmacies, other service providers, nursing services, and physicians. Alongside secure financing, the group also offers its network platform, which promotes vital sharing of knowledge and expertise across companies. Sustainability is one of the core principles in the group strategy. Therefore, receiving an invitation to the UN Climate Action Summit 2019 in New York as a representative of Germany was not only an honor but also a great opportunity to share our mindset with the world. By publishing an open letter directed to Donald Trump in his hometown newspaper, we not only challenged the President of the United States publicly for not taking responsibility – we also informed a lot of his (international) critics about NOVENTIs efforts to fight climate change.