2020 Print & Publishing

INITIATIVE AGAINST CORONA

TitleINITIATIVE AGAINST CORONA
BrandNOVENTI HEALTH SE
Product/ServiceNOVENTI HEALTH SE
Category A02. Healthcare
Entrant AVANTGARDE GESELLSCHAFT FÜR KOMMUNIKATION Munich, GERMANY
Idea Creation AVANTGARDE GESELLSCHAFT FÜR KOMMUNIKATION Munich, GERMANY
PR AVANTGARDE GESELLSCHAFT FÜR KOMMUNIKATION Munich, GERMANY
Production AVANTGARDE GESELLSCHAFT FÜR KOMMUNIKATION Munich, GERMANY
Credits
Name Company Position
Tim Strathus Avantgarde Gesellschaft für Kommunikation mbH Chief Creative Officer
Martin Jüstel Avantgarde Gesellschaft für Kommunikation Creative Director
Adrian Jaeschke Avantgarde Gesellschaft für Kommunikation mbH Creative Director
Silvio Dr. Kusche NOVENTI Health SE CMO
Alexandra Freiberger Avantgarde Gesellschaft für Kommunikation mbH Senior Project Manager

Cultural / Context information for the jury

During the outbreak of the corona virus in Germany, the healthcare provider NOVENTI immediately took the pandemic very seriously and acted by founding the „Initiative against Corona“. Together with Germany’s biggest newspaper (BILD), social media platform (Facebook) and digital OOH provider (Wall) it launched a campaign about the most important behaviour rules to contain the virus effectively. NOVENTI’s advice included the warning to not pass the virus on to old people and people with health problems, to stay at home, to wear a mask in public and ... most important to wash your hands constantly. For this special measure we placed a piece of soap onto our print ad, so everybody who read it would have the chance to wash their hands on the go.

Translation. Provide a full English translation of any text.

Print Ad Copy: This ad can save lives. Washing your hands is the best prevention against viruses. Simply wash your hands thoroughly with water and soap for 20-30 seconds. Soap and disinfectants are available at your pharmacy around the corner. The best prescription against viruses: cleaning your hands! Your local pharmacy will give you guidance. Further information can be found at initiative-against-corona.de