2020 Print & Publishing

FLASH

TitleFLASH
BrandKIA MOTORS EUROPE
Product/ServiceKIA FORWARD COLLISION-AVOIDANCE ASSIST
Category A03. Durable Consumer Goods including Automotive
Entrant INNOCEAN WORLDWIDE EUROPE Berlin, GERMANY
Idea Creation INNOCEAN WORLDWIDE EUROPE Berlin, GERMANY
Post Production MOREIRA STUDIO Caruaru, BRAZIL
Credits
Name Company Position
Carlos Pardo Lahoz Kia Motors Europe Marketing Director Europe
Valentina Orena Kia Motors Europe Marketing / General Manager Communications
Gabriel Mattar Innocean Worldwide Europe European CCO
Ricardo Wolff INNOCEAN Worldwide Europe GmbH ECD
Bruno Oppido Innocean Worldwide Europe ECD- Head of Art
José Filipe Gomes Innocean Worldwide Europe Associate Creative Director
Pedro Lourenco Innocean Worldwide Europe Associate Creative Director
Frederico Livi Innocean Worldwide Europe Creative Intern
Apaar Singhal Innocean Worldwide Europe Creative Intern
Martina Teuchnerova Innocean Worldwide Europe Art Buyer
Alessia Bellini Innocean Worldwide Europe Business Director
Ricardo Moreira Moreira Estudio Post Production
Andrey Ershov Freelancer Photographer
Sarah Waldo Violet and Ivy Photography Photographer
Zé Anderson Freelancer Photographer

Cultural / Context information for the jury

When you’re driving and suddenly need to hit the brakes, every millisecond counts. Having a short reaction time can be the difference between an accident or just a near-miss. Fortunately, the Kia Forward Collision-Avoidance Assist is there to step in and stop the car safely, in case you fail to react on time. To illustrate how this feature works, we use a visual analogy that everyone can relate to: dogs with bad reaction time.

Translation. Provide a full English translation of any text.

No translation needed.