2020 Print & Publishing

WRONG PLACE WRONG TIME

Short List
TitleWRONG PLACE WRONG TIME
BrandHONDA MOTO
Category A03. Durable Consumer Goods including Automotive
Product/ServiceAFRICA TWIN
Entrant DDB PARIS, FRANCE
Idea Creation DDB PARIS, FRANCE
Credits
Name Company Position
Alexander Kalchev DDB Paris Executive Creative Director
Alexis Benbehe DDB Paris Creative Director
Pierre Mathonat DDB Paris Creative Director
Patrice Dumas DDB Paris Copywriter
Charlotte Faurisson DDB Paris Art Director
Nicolas Denis DDB Paris Art Director
Mathieu Masse DDB Paris Art Director
Julien Bon - Photographer
Pia Scheider DDB Paris Art Buyer
Claude-Henri Galbois DDB Paris Planner
Vincent Léorat DDB Paris Vice-President
Willy Bouhet DDB Paris Account Director
Arthur Piaulet DDB Paris Account Manager
Victor Roger DDB Paris Account Supervisor
Tom Salvan DDB Paris Account Supervisor
Fabrice Recoque Honda Moto Advertiser Supervisor
Sébastien Pernel Honda Moto Advertiser Supervisor
Valérie Larousse Honda Moto Advertiser Supervisor
Laura Henimann Honda Moto Advertiser Supervisor

Cultural / Context information for the jury

The Africa Twin is one of the most mythic Honda motorcycles. Its first prototype has beaten the Paris Dakar in the 80s, and its DNA is fundamentally linked to an old challenge. Man, versus wild. Or how to hurt yourself and feel better at the same time. The thing is, a brand-new Africa Twin, all shiny and clean doesn’t look at all like an Africa Twin. You have to take it outside to finish the job. Scratch it and make it your own. Bring that monster where it belongs: DIRT. And don’t ever wash it, because dirt is a memory. And it’s beautiful, right?