2020 Print & Publishing

FACT 1

TitleFACT 1
BrandUNESCO
Product/ServiceUNESCO
Category A07. Not-for-profit / Charity / Government
Entrant DDB PARIS, FRANCE
Idea Creation DDB PARIS, FRANCE
Credits
Name Company Position
Alexander Kalchev DDB Paris Executive Creative Director
Patrice Dumas DDB Paris Copywriter
Clément OBERLIN DDB Paris Art Director
Cédric LEDOUX DDB Paris Planner
Vincent Léorat DDB Paris Vice President
Mathieu BLIGUET DDB Paris Account Director
Lena LIEUVIN DDB Paris Account Executive
Pierre GUENGANT DDB Paris Head of Social Media
Sébastien BALONDRADE DDB Paris Social media manager
Christine GARCIA GUICHETEAU DDB Paris Print Producer
Anne-Marie GIBERT DDB Paris Press relation Director
Saorla MCCABE UNESCO Advertiser Supervisor
Alfredo TRUJILLO FERNANDEZ UNESCO Advertiser Supervisor
Oscar CASTELLANOS DEL COLLADO UNESCO Advertiser Supervisor

Cultural / Context information for the jury

Each year on May 3rd, we celebrate the World Press Freedom Day. But the 2020 edition of that event created by UNESCO was like no other. If this day usually serves as a reminder to governments of the necessity to respect their engagements for press freedom; or as a tribute to imprisoned or murdered journalists and even helps the media fight censorship; This year it took place in an unprecedented context of sanitary crisis. In this new situation of pandemic and global fear, preserving unbiased informationand reporting realistic news appeared to be more difficult than ever. Nonetheless, to fight against « fake news » and smear campaigns that spread faster than the virus itself, this campaign invited all media across the world to relay that message, in order to raise awareness on the importance of a free and independent journalism, now more than ever.