Title	#STAYATHOME
Brand	CARSLBERG
Product/Service	BEER
Category	D04. Social Behaviour
Entrant	HAPPINESS BRUSSELS / AN FCB ALLIANCE, BELGIUM
Idea Creation	HAPPINESS BRUSSELS / AN FCB ALLIANCE, BELGIUM

Name	Company	Position
Julien Galand	Carlsberg Importers	Marketing Director
Karen Corrigan	Happiness / An FCB alliance	Executive Creative Management
Geoffrey Hantson	Happiness / An FCB alliance	Chief Creative Officer
Alan Cerutti	Happiness / An FCB alliance	Creative Management
Marc Richard Vander Heyden	Happiness / An FCB alliance	Creative Director
Gregory Titeca	Happiness / An FCB alliance	Creative Director
Coppelia de Crane D'Heysselaer	Happiness / An FCB alliance	Strategic Director
Thomas Cappelle	Happiness / An FCB alliance	Concept Provider
Matthias Lemielle	Happiness / An FCB alliance	Concept Provider
Pascal Kemajou	Happiness / An FCB alliance	Group Account Director
Camille Martin-Schmets	Happiness / An FCB alliance	Account Manager
Khan Phan	Happiness / An FCB alliance	Account Manager
Son Nguyen	Happiness / An FCB alliance	Account Manager
Dries Lauwers	Happiness / An FCB alliance	Head of Design
Kenny Vermeulen	Happiness / An FCB alliance	Creative Content Director
Wesley Roeland	Happiness / An FCB alliance	Strategic Planner

Please tell us about the social behaviour that inspired the work

Early March Belgium went in total lockdown and all inhabitants were obliged to stay home. So, just like many other brands Carlsberg wanted to take up responsibility and communicate #Stayathome. But Carlsberg decided that in such a period of darkness a little lightheartedness would very welcome. Which is why we showed typical packshots - glass and bottle - but with a twist. Since the glass was always a 'typical home' glass. When we drink our favourite beer at home, we don't use these 'professional' branded glasses from the pub.