2020 Print & Publishing

ORDER FROM MCDONALD'S

Bronze Eurobest Award
TitleORDER FROM MCDONALD'S
BrandBURGER KING FRANCE
Category A04. Travel, Leisure, Retail, Restaurants & Fast Food Chains
Product/ServiceFAST FOOD
Entrant BUZZMAN Paris, FRANCE
Idea Creation BUZZMAN Paris, FRANCE
Credits
Name Company Position
Georges Mohammed-Chérif Buzzman President and Executive Creative Director
Thomas Granger Buzzman Vice - President
Julien Levilain Buzzman Managing Director
Philippe Boucheron Buzzman Art Director
Patrice Lucet Buzzman Copywriter
Mona Saleh Buzzman Art Director Assistant
Loïc Coelho Buzzman Head of Account
Fany Maupou Buzzman Account Executive
Julien Scaglione Buzzman Head of Social Media
Félix Brunot Buzzman Social Media Consultant
Arnaud Cherbonnier Buzzman Social Media Consultant
Amélie Juillet Buzzman Head of PR & Communication
Paul Renaudineau Buzzman PR & Communication Manager

Cultural / Context information for the jury

Since October 29th, France is knowing a second lockdown after the one the country knew in March. A new hard blow for a lot of industries such as the food service one that is living really difficult times. To demonstrate our support, we decided to make a print in the biggest newspaper in France (L'Équipe) inviting people to order to McDonald's or to any of our sister food restaurants (fast or not so fast). No matter if we are competitors, if you are a big chains that employ thousands of people or a small independent restaurant, we all have to be united to face this economic crisis.