| Title | VIRUS |
| Brand | MAREVIVO ONLUS |
| Product/Service | NO DISPOSABLE PLASTIC CAMPAIGN |
| Category |
D07. Corporate Purpose & Social Responsibility |
|
Entrant
|
METAPHORA Rome, ITALY
|
|
Idea Creation
|
METAPHORA Rome, ITALY
|
Credits
| Andrea Giovannone |
Metaphora |
Creative Director |
| Arianna Astrella |
Metaphora |
Creative Director |
| Rosario Oliva |
Pixelheads |
Illustrator |
| Luca Bernasconi |
Metaphora |
Partner |
Please tell us how the brand purpose inspired the work
In a particular moment like the Italian post-lockdown, in which disposable plastic seemed to be the panacea of safety, environmentalists around the world began to make their voices heard: the excessive and reckless use of plastic and disposable containers is leading to the production of an unimaginable amount of waste that is invading the environment, proving over the long term much more dangerous than the Covid-19.